Award-Winning Centric Brake System Parts Catalog Features Latest Innovations In Brake System Technology

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Award-Winning Centric Brake System Parts Catalog Features Latest Innovations In Brake System Technology

A total of 794 new part numbers have been added for 49 individual vehicle makes from Acura to Volvo and 577 models from Audi A3 to GMC Yukon.

Counterman Staff
By Counterman Staff
Published:

Centric Parts, a division of APC Automotive Technologies and North America’s leading manufacturer and supplier of OE and aftermarket brake and chassis components and systems, has just released its new 2018 Brake Systems catalog featuring the latest innovations in brake technology for applications on domestic and import vehicles.

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The announcement was made by Greg Woo, Centric Parts President, who noted, “We are very excited about this year’s catalog, which is our most ambitious effort to date. We added more new parts and more new application listings to continue our market leadership in cataloging. Our team has done a tremendous job in gathering, identifying, and incorporating the latest brake parts information available to create what we believe is the most comprehensive and up-to-date brake parts catalog Centric has ever offered. We take pride in supporting our customers and partners with the right data every time.”

The new catalog, which covers model years from 1930 to 2019, features 80 new pages with 22,292 new application part listings. A total of 794 new part numbers have been added for 49 individual vehicle makes from Acura to Volvo and 577 models from Audi A3 to GMC Yukon. The new listings include 2,095 part numbers specifically covering 4,003 applications for 178 never-before-cataloged 2018 and 2019 model year vehicles.

The new catalog also showcases two key innovations:

StopTech GCX Disc Brake Rotors feature a partial GEOMET coating on the friction surface, which results in a ten percent faster pad bed-in, while eliminating annoying corrosion rings. A full GEOMET coating is applied to all non-mating surfaces to inhibit rust formation and provide long-lasting corrosion resistance.

StopTech TACTICAL Brake Pads are specially formulated for the police and law enforcement equipment market. Designed to eliminate fade in high-speed pursuits and work silently when stealth is required, they feature industry-leading Mu500 “Chemically Enhanced Friction Performance and Silent On Arrival™” noise abatement technology and are AMECA (Automotive Manufactures Equipment Compliance Agency) approved.

Centric Parts’ new up-to-the-minute catalog details the complete range of Centric Parts brake friction and iron, hydraulics, remanufactured loaded and semi-loaded calipers, caliper kits, wheel cylinder kits, hardware kits, adjusters, brake hoses, hubs, bearings and seals under the Centric, C-Tek, Posi Quiet, Fleet Performance, and StopTech brands.

Print and online versions available
The 2018 Centric Parts Brake Systems Catalog is the most comprehensive brake catalog available today for 2010-2019 model year vehicles. The printed version is now available to customers, and the online Catalog has already been updated along with listings from Opticat and E-Catalog providers (Epicor and WHI).

Best New Catalog Award at AAPEX/SEMA 2017
The new 2018 Centric Parts catalog received the Auto Care Association’s Import Vehicle Community Award for Best Print or Electronic Catalog of a Product Line for Import Cars or Trucks during the recent 2017 AAPEX Show in Las Vegas, NV. The Centric Parts Catalog has won the award an incredible five times since 2005.

Industry standard
Centric Parts maintains the industry’s largest library of OEM brake parts and has established its catalog program as an industry standard. Centric’s exhaustive tracking of new and carryover parts has allowed Centric to remain the industry leader in first to market introductions for premium replacement components that meet or exceed OE specifications.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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