BWD Automotive Releases More Than 1,100 New Part Numbers

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BWD Automotive Releases More Than 1,100 New Part Numbers

The BWD line expansion features more than 513 million additional VIO with new key category coverage through the 2015 model year.

Counterman Staff
By Counterman Staff
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BWD-standard-motor

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NEW YORK — Standard Motor Products Inc. (SMP) announces the addition of 1,100 new part numbers to its BWD engine management line, covering domestic and import vehicles.

The BWD line expansion features more than 513 million additional VIO with new key category coverage through the 2015 model year. BWD added 440 new parts to its switch category, including power window, door lock, power seat, steering pressure, four-wheel drive selector, traction control, combination, multi-function, and cruise control switches.

The brand also introduced 215 new sensors, including expanded TPMS, yaw rate, G force, steering angle, acceleration, transmission input, fuel pressure and fuel vapor sensors. The company also added fuel injectors, canister purge solenoids, ignition coil-on-plugs, and more than 30 power door lock actuators.

All new applications are listed in the eCatalog found at www.BWDbrand.com and in electronic catalog providers.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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