Car Care Council Women's Board Accepting Entries For 2015 Women Of The Year Awards

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Car Care Council Women’s Board Accepting Entries For 2015 Women Of The Year Awards

The Women’s Board Member Development Committee administers the awards for Auto Care Woman of the Year, Female Shop Owner of the Year and Auto Care Woman of Excellence.

Counterman Staff
By Counterman Staff
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BETHESDA, Md. — Nominees are now being accepted for the Car Care Council Women’s Board Women of the Year Awards, which annually honor three women leaders who have made significant contributions to the auto care community. The three award recipients will be recognized at the Women’s Board press conference and reception Tuesday, Nov. 3, 2015 during AAPEX in Las Vegas, Nev.

The Women’s Board Member Development Committee administers the awards for Auto Care Woman of the Year, Female Shop Owner of the Year and Auto Care Woman of Excellence.

The winners of the 2014 Women of the Year Awards were:

  • Jodi Kramer, United Marketing, Inc., Auto Care Woman of the Year
  • Bogi Lateiner, 180 Degrees Automotive, Inc., Female Shop Owner of the Year
  • Kathy Jorge, Delphi Product and Service Solutions, Auto Care Woman of Excellence

A full list of past recipients can be found online.

The awards are open to women who have made a proven impact in the auto care industry with specific requirements for each individual award. Honor a leader who has inspired you or made a positive impact in the industry. The deadline for entries is Sept. 25, 2015.

Winners will be notified in October 2015 and recognized at AAPEX in November and at Women’s Board Leadership Conferences in 2016.

Entry forms, categories and additional details are available at http://www.carcare.org/womensboard/awards. For more information, email [email protected].

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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