Centric Launches New Chassis Program At AAPEX

Centric Launches New Chassis Program At AAPEX

INDUSTRY, Calif. – Centric Parts has released the latest addition to its award-winning library of brake system catalogs – the Centric Parts 2014 Brake Systems Catalog (2010-2014). This up-to-the-minute catalog details Centric’s complete range of brake, wheel bearing, hub and seal components for passenger car and light truck applications from 2010 through 2014.

Among the many categories of products featured in this latest catalog are Centric’s High Carbon Alloy 125-series rotors, PosiQuiet and Fleet Performance brake pads with hardware included, PosiQuiet Loaded calipers, StopTech high-performance rotors, hydraulics and more.

“We pride ourselves on having one of the best programs for sourcing, identifying and cataloging new brake components,” said Centric Parts President Dan Lelchuk. “That is why Centric continually leads the market in having the most up-to-date product offerings for our customers – and why our catalogs continue to win awards in the industry. This 2014 catalog follows that tradition and keeps us one step ahead of the competition.”

The printed Centric Parts 2014 Brake Systems catalog is being made available to customers today. Centric says the online catalog will be fully updated with these new applications by Nov. 1 and will be released to the e-catalog providers at that time. All of the parts offered in the 2014 Centric Parts Brake Systems catalog are available to order today, according to the company.

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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