CRANBURY, N.J. – CRP Automotive, a Cranbury, N.J.-based supplier of OE-quality replacement and service parts, has unveiled new packaging for the complete line of Pentosin technical fluids.
The new packaging is featured on all of Pentosin’s antifreeze, brake fluid, hydraulic fluid, motor oil and transmission fluid.
“The driving force behind the packaging strategy was the need to create line uniformity, facilitate easy application identification and stand out against competitive brands,” CRP said in a news release. “CRP Automotive focused on creating easy readability, message clarity and visual appeal, while maintaining strong branding to help customers find the right product for their needs.”
The new packaging features an updated design with an overall look that is consistent across the entire family of products, yet distinguishes between product categories for easy recognition, according to CRP Automotive.
The new packaging also reflects the latest compliance requirements for chemical products, according to the company.
Made in ISO 16949: 2002- and ISO 14001: 2004-certified facilities, Pentosin technical fluids are engineered to meet the demanding standards and specifications established by many of the world’s leading OEMs, according to CRP Automotive.