CTEK Wins Best Battery Charger Test From Auto Express Magazine

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CTEK Wins Best Battery Charger Test From Auto Express Magazine

The test winner was the CTEK CT5 TIME TO GO charger, due to launch in North America soon.

Counterman Staff
By Counterman Staff
Published:

CTEK, a leading global brand in the care and maintenance of vehicle batteries, is celebrating after taking home the Auto Express magazine’s “Best Battery Charger” award for the fourth time. Auto Express is the United Kingdom’s largest-selling automotive weekly, with more than 30,000 paid subscribers.

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The test winner was the CTEK CT5 TIME TO GO charger, due to launch in North America very shortly. This new CTEK charger takes a different approach by telling users how long it will take until the battery is charged and ready to go, highlighting that CTEK continues to lead the way in product development.

In addition to being the most efficient charger in the test, the CTEK charger was commended for its safety and build features.

”If battery chargers are a mystery to you, this is the one to buy. It has all the various charging stages of other CTEK units, but doesn’t confuse you with them. Instead, there’s a more useful progress display indicating when to try to start the car after a flat battery,” said Kim Adams of Auto Express in making the award announcement.

“We continue to see new entries into this category and we are absolutely delighted to win this highly prestigious accolade once again,” said Bobbie DuMelle, executive vice-president of CTEK North America. “Maximizing battery performance isn’t just our motto – it’s right at the heart of everything we do and every product we make.”

DuMelle continued, “The award is testament not only to the unrivalled technology contained within our complete range of consumer chargers, but also to the safety and usability of CTEK chargers that today’s consumer demands. It means we push the boundaries of research and development to bring new battery charging technologies to the market. Our customers expect us to listen to them and constantly innovate. The new CT5 TIME TO GO is a good example of this; consumers with active lifestyles have been asking for a charger that will tell them how long before the battery is charged.”

DuMelle noted that batteries are becoming increasingly advanced and sensitive, being used more frequently and under more demanding conditions. As a result, battery care is a fast growing issue, particularly as life expectancy drops rapidly due to inadequate maintenance.

CTEK chargers condition and maintain all types of 12V lead-acid batteries including maintenance-free types and all chemistries including wet, calcium, GEL, AGM and EFB – the last two types used in Start/Stop vehicles. All CTEK products are fully automatic, foolproof to connect, spark proof and reverse-polarity protected for user safety, and come with a five-year manufacturers warranty.

For more information about CTEK chargers, visit www.smartercharger.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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