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ASE Certification: It’s A Matter Of Common Sense
6/11/2010
For me, there’s never been any question of the value of ASE testing. more
Ready For Some More Business?
6/11/2010
John Watt, national manager, CERTIGARD Franchised Operations, Petro-Canada, has a great idea for repair shops: Get customers asking for non-essential work to come in on slower days. The reason? He believes shops can make a whole lot of money by doing so. more
Sharing The Auto Parts Counter Professional: An Art or Necessary Evil?
2/15/2010
By Ron Dahlhaus General Parts Group LLC,  New Jersey As I attended my children’s high school “professional life” night at our town’s high school a few years ago, I took notice and... more
It’s Your Money — Go Get It
12/10/2009
An automotive aftermarket parts store's success is linked directly to how you determine your customer’s creditworthiness and how your accounts pay the credit which you have extended. more
What’s In The DNA Of A True Aftermarket Auto Parts Professional?
9/3/2009
The difference between a great parts specialist and a good parts specialist is a small line. What does it take to be a true parts specialist? more
Let Me Count the Ways
5/1/2009
It’s easy to focus on the negative when that’s what you’ve been trained to do, especially after you’ve been at it for nearly 40 years. more
ASE Toll-Free Phone Registration is Open
3/20/2009
Toll-free registration is available now for ASE tests being offered May 7, 12, and 14. Phone lines are open 7 am - 7 pm Central Time, Monday - Friday, and 7 am - 5 pm on Saturdays. Call 1-866-427-3273 to register. You can also register onl... more
What It Takes To Be An Automotive Technician — These Days
3/12/2009
Most people inside and outside our industry drastically underestimate what it takes to educate the modern automotive technician. more
What makes someone a true automotive aftermarket parts professional?
6/11/2010
What is a true parts pro? It depends on whom you might ask. more
What Not To Do in Retail Aftermarket Auto Parts Sales
5/7/2010
Remember the Ten Commandments of Customer Service? more
The state of auto repair service: Technician shortages, jobber training and new tech
1/13/2010
Now that the festivities of the holidays have become memory, it’s time to look at a few of the changes we can expect to see in automotive service during 2010. more
Guest Editorial: Let's Change How We Define Education in the Aftermarket
10/9/2009
What we do in this job is considered by most people to be blue collar work. The same is thought about the technicians with whom we interact. But with the complexity of vehicles these days, is this a fair classification? more
The automotive aftermarket must stop selling at the lowest price
7/2/2009
In no industry is selling at the lowest possible price more prevalent than the troubled auto industry, where the “Best Price” advertising and the lowest cost per vehicle are the only ways these dealers sell their wares. more
Counterman.com and Counterman Magazine Are Now on Twitter!
4/9/2009
It was bound to happen. Counterman.com and Counterman magazine are now on Twitter! more
How Are Things? Well, Incredible!
3/12/2009
I have an acquaintance who insists the best possible response when asked how you are, how business is, or how things are going in general, is, “Incredible!” Why? Because, it doesn’t really say anything, it doesn’... more
Are Your Returns Really That High?
3/12/2009
We must always challenge assumptions, even if we sometimes don’t want to do it. Since coming to this industry, the magic number I’ve heard regarding the percentage of parts that come back as returns is 25. I’ve heard t... more







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