BETHESDA, Md. – Interest in the growing e-tailing trend in the auto care industry was evident at AAPEX 2014, as nearly 100 industry professionals attended “Distribution in the Age of E-Tailing,” a session in the AAPEXedu education program.
Presented by Chuck Bean, The Martec Group; Bill Thompson, IMR; Jon Rubich, Insights2Action; and Ron Rossi, Auto Care Association on Tuesday, Nov. 4 in Las Vegas, the session covered:
* E-tailing by customer type;
* Total e-tailing market in 2013;
* “New” e-tailing channels;
* Professional technician research habits;
* E-tailing purchase drivers;
* Industry implications; and
* Implications for traditional players.
During the Q&A portion of the session, participants acknowledged that the high-growth e-tailing trend is a reality in the auto care industry, and reported making strategic plans accordingly. One participant called e-tailing “not just a revolution, but an unstoppable evolution like e-commerce was years ago.” They also strongly believe that e-tailing is being fueled by the younger generation embracing advances and efficiencies in technology, which are driving this trend toward greater heights.
“E-Tailing in the Automotive Aftermarket,” a digital study recently released by the Auto Care Association, analyzes the online retail market for sales of aftermarket parts and serves as the foundation for the association to provide a unified estimate of online sales within the aftermarket. The full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys and in-depth interviews (IDIs) within the auto care industry. In addition to the full report, the research also is available in four modules: Executive Summary, Market Size and Growth, Repair Shop/Installer Survey Results and Consumer/Vehicle Owner Survey Results.
For more information or to order this report, visit www.autocare.org/etailing, or contact the Auto Care Association at 301-654-6664.
