EnerSys To Host Iconic Racers And Motorsports Personalities At Its 2016 ODYSSEY Battery SEMA Booth No. 24875

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EnerSys To Host Iconic Racers And Motorsports Personalities At Its 2016 ODYSSEY Battery SEMA Booth No. 24875

Iconic racers Richard Petty, Brad Keselowski, Tanner Foust, Brian Deegan and daughter Hailie Deegan will make personal appearances at its ODYSSEY battery booth No. 24875 at the 2016 Specialty Equipment Market Association (SEMA) Show.

Counterman Staff
By Counterman Staff
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READING, Pa., (October 18, 2016) – EnerSys, the global leader in stored energy solutions for industrial applications and manufacturer of ODYSSEY batteries, has announced that iconic racers Richard Petty, Brad Keselowski, Tanner Foust, Brian Deegan and daughter Hailie Deegan will make personal appearances at its ODYSSEY battery booth no. 24875 at the 2016 Specialty Equipment Market Association (SEMA) Show. Motorsports personalities Rutledge Wood and Mike Finnegan will also make appearances at the booth. The SEMA Show will take place Nov. 1-4 in the Las Vegas Convention Center, Las Vegas, Nevada.

“Race teams encounter intense competition and push their equipment to extreme limits each time they hit the track,” said Maria Orlando-Krick, marketing content and sponsorship manager at EnerSys. “From racing legend Richard Petty to three-time U.S. rallycross champion Tanner Foust, this line-up of racers relies on the power and durability of ODYSSEY batteries to capture championships. Attendees will have the opportunity to hear first-hand how professional racers benefit from ODYSSEY batteries.”

Following is the current schedule of celebrity appearances at the ODYSSEY® battery booth:

Tuesday, November 1
10:30 a.m. – 12:00 p.m.
Brian Deegan, freestyle motocross icon and 15-time X Games medalist
Hailie Deegan, 2015 Mod Kart Champion and currently running in the Lucas Oil Off Road Racing Series (LOORRS)

2:30 p.m. – 4:00 p.m.

Tanner Foust, U.S. Rallycross, X Games and Formula Drift champion
Rutledge Wood, specialty motorsports reporter and NASCAR analyst for NBC Sports

Wednesday, November 2
10:00 a.m. – 11:00 a.m.
As seen on Roadkill, Mike Finnegan; also editor of Roadkill magazine

12:30 p.m. – 2:00 p.m.

Richard Petty, seven-time NASCAR Champion and NASCAR Hall of Famer

Thursday, November 3
10:00 a.m. – 11:00 a.m.
Brad Keselowski, Team Penske’s driver of the No. 2 Ford Fusion in the NASCAR Sprint Cup Series

About the Celebrities
With 15 X Games medals to his name, “The General” Brian Deegan is the most decorated motocross rider in the competition’s history. This freestyle motocross icon, off-road champion and rally car gold medalist is the 2014 Lucas Oil Off Road Racing Series (LOORRS) Pro 2 Champion, 2013 LOORRS Pro Lite Champion and 2013 Dirt Sports Driver of the Year.

Hailie Deegan competes in the 2016 Lucas Oil Off Road Racing Series (LOORRS) in the Modified Kart class. Deegan won the Mod Kart Championship in 2015 in the Lucas Oil Regional Series, becoming the first girl ever to capture the championship. She is part of the NASCAR Drive for Diversity program, which raced in the Bojangles Summer Shootout at Charlotte Motor Speedway. Hailie is the daughter of action sports legend Brian Deegan.

Tanner Foust is a three-time U.S. rallycross champion (2010, 2011, 2012), four-time X Games gold medalist (2007, 2010, 2013), two-time Formula Drift champion (2007, 2008) and holds several world driving records. He also is a popular stunt driver.

Rutledge Wood is the official brand ambassador and celebrity spokesman for EnerSys and ODYSSEY® batteries. Wood is a specialty motorsports reporter and NASCAR analyst for NBC Sports.

As seen on Roadkill, Mike Finnegan is an editor for Roadkill magazine and is a self-taught engine builder, fabricator, hot rod builder and drag boat racer with world championships to his credit.

NASCAR Hall of Famer “The King” Richard Petty is recognized as one of NASCAR’s 50 Greatest Drivers with seven NASCAR Championships to his name. He also is the first motorsports athlete to be honored with the Medal of Freedom.

Brad Keselowski, Team Penske’s driver of the No. 2 Ford Fusion in the NASCAR Sprint Cup Series, has qualified for The Chase four times out of the past five seasons. With 21 career Cup victories and one NASCAR Sprint Cup Series Championship (2012), Keselowski stands as one of the prominent drivers currently racing in the NASCAR Sprint Cup Series.

For more information on EnerSys and its full line of products, systems and support, visit www.enersys.com.

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Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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