Federated, Ken Schrader Racing Team Up For 2015 Season

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Federated, Ken Schrader Racing Team Up For 2015 Season

In addition to Schrader, KSR drivers will include Matt Tifft, Clay Campbell and Ross Kenseth.

Counterman Staff
By Counterman Staff
Published:

 Kenny Schrader

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STAUNTON, Va. — Federated Auto Parts and Ken Schrader Racing (KSR) have joined forces once again for the 2015 racing season. This year marks the 16th season that Federated has served as the primary sponsor of Schrader’s dirt and ARCA cars. Schrader will continue to compete in his dirt modified car as well as select ARCA races throughout the season.

“We are looking forward to another exciting season as the sponsor of Kenny and his racing teams,” said J.R. Bishop, director of motorsports and event marketing for Federated. “Kenny has become synonymous with Federated. He is very popular with our members and their customers, and he does a tremendous job representing Federated across the country, whether at the Federated 400, an ARCA race or a local dirt track event.”

Schrader will handle driving duties for his team in seven ARCA races this season, including two title-sponsorship races at the Salem (Ind.) Speedway, the Federated Auto Parts ARCA 200 on April 26 and the Federated Car Care ARCA Fall Classic on Sept. 19.

In addition to Schrader, KSR drivers will include Matt Tifft, Clay Campbell and Ross Kenseth. Tifft will make his return to the KSR team at the March 14 ARCA race at Mobile (Ala.) International Speedway. Martinsville Speedway President Clay Campbell is scheduled to drive the Federated ARCA car on May 1 at the Talladega Superspeedway. Campbell also drove the Federated car in the ARCA season opener at Daytona. Kenseth will drive the Federated ARCA car at the Chicagoland Speedway and Michigan International Speedway.

“With the drivers we have on board for this season, it looks as though we will have some exciting finishes and experience some great racing within the ARCA ranks,” said Schrader. “I’m looking forward to working with Matt, Clay and Ross.”

Federated will also sponsor Schrader in over 50 dirt track races in the coming season and will host hospitality events for its members and customers at several of these races.

“Our dirt track sponsorship of Schrader Racing continues to grow each year,” said Bishop. “Kenny has a great time interacting with our members and customers at the track and his enthusiasm is contagious. Our guests really enjoy spending time with him and cheering him on as he competes in the Federated car.”

For more information, visit www.federatedautoparts.com.

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Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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