Fisher Auto Parts Giving Away Samsung 4K TVs in Next Phase of 'WOW! Earn and Win!' Promotion

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Fisher Auto Parts Giving Away Samsung 4K TVs in Next Phase of ‘WOW! Earn and Win!’ Promotion

In addition to quarterly prizes such as televisions, iPads and cruises, Fisher Auto Parts will award five 2019 Chevy Silverados as the grand prizes at the end of the program.

Counterman Staff
By Counterman Staff
Published:

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The biggest promotion in the history of Fisher Auto Parts is getting bigger.

Professional installer customers participating in Fisher’s “WOW! Earn and Win!” promotion between July 1 and Sept. 30 will have the chance to win one of 100 Samsung 50-inch 4K televisions.

“Our promotion has gotten off to a great start and our customers have really taken advantage of the prize opportunities available through our earn-back rebate program,” said Gary Shifflett, co-president of Fisher Auto Parts. “For those customers who haven’t signed up for the promotion yet, it’s not too late and the chance to win a 50-inch 4K TV is a good incentive to get involved.

“In the third-quarter portion of the program, additional product lines have been added for the earn-back portion of the contest. All reward entries from the start of the promotion will continue to carry over as entries to win exciting prizes, including the five grand prizes. The more products purchased, the better chance of winning.”

The Fisher Auto Parts “WOW! Earn and Win!” promotion runs through Dec. 31. In addition to quarterly prizes such as televisions, iPads and cruises, Fisher Auto Parts will award five 2019 Chevy Silverados as the grand prizes at the end of the program.

The “WOW! Earn & Win!” promotion is sponsored by Fisher Auto Parts/KOI Auto Parts and is exclusively for professional installer customers.

To participate, customers must be in good standing and complete an online form that also will serve as an entry into all prize drawings for the duration of the promotion. Purchases during the promotional period and year-over-year sales will increase chances of winning in the drawings. Terms and conditions apply for earn-back rebates and prize drawings.

For more information about the “WOW! Earn & Win!” promotion, contact your local Fisher Auto Parts sales representative.

The founding member of Federated Auto Parts Distributors, Fisher Auto Parts is a member of the Automotive Parts Services Group and now has approximately 500 company-owned locations plus more than 100 independent jobbers in 18 states.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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