Ford Honors DENSO At 17th Annual World Excellence Awards Ceremony

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Ford Honors DENSO At 17th Annual World Excellence Awards Ceremony

DENSO was one of nine suppliers to receive this distinguished award. Ford also honored DENSO affiliate Michigan Automotive Compressor Inc. (MACI) with one of the company’s highest recognitions for suppliers – the Silver World Excellence Award.

Counterman Staff
By Counterman Staff
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Photo by Mark Phillips
Photo by Mark Phillips

KARIYA, Japan — DENSO Corp. received Ford Motor Co.’s coveted Aligned Business Framework award for its global supply of a full lineup of air conditioning compressors and heating, ventilation and air conditioning (HVAC) assemblies and modules at Ford’s 17th World Excellence Awards ceremony.

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DENSO was one of nine suppliers to receive this distinguished award. Ford also honored DENSO affiliate Michigan Automotive Compressor Inc. (MACI) with one of the company’s highest recognitions for suppliers – the Silver World Excellence Award. This marks the second time in six years MACI has received an award at the ceremony.

“DENSO places a great emphasis on providing innovative and high-quality products, and this award helps demonstrate our commitment to those goals,” said Haruya Maruyama, executive vice president of DENSO Japan. “We want to congratulate all of our employees who helped earn this award, and we look forward to meeting high quality standards with our products in the future.”

The World Excellence Awards honor production and non-production suppliers that have exceeded Ford’s highest standards in cost, quality, technology and delivery, while at the same time embracing the “ONE Ford” mindset and helping the company deliver products with an unparalleled standard of excellence. Ford honored 32 suppliers of its top 150 global suppliers at its annual recognition event. DENSO was one of 21 suppliers that received the Silver World Excellence award.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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