Gates Corp. Launches 'Century Bucks' Program

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Gates Corp. Launches ‘Century Bucks’ Program

Century Bucks will run from May 1 to July 31 and offers three technicians the opportunity to win a trip to Las Vegas for Industry Week.

Counterman Staff
By Counterman Staff
Published:

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DENVER – Gates Corp. has released a new promotional program designed to encourage professional service centers to make the right system repair recommendations for their customers. The new program, called Gates Century Bucks, will run from May 1 to July 31 and offers three technicians the opportunity to win a trip to Las Vegas for Industry Week. They will also have a shot at winning $100,000. Additional prizes include the chance to win one of 100 $100 gift cards and $25 gift cards for shops that are part of Gates mystery shopper experience. Participants will earn entries by installing Gates belts, tensioners and accessory component kits in May, June or July of this year.

“We’re excited about the system inspection and repair message this program will promote,” said Todd Hack, vice president of automotive aftermarket, Gates. “We really want to encourage technicians to inspect and replace all worn components in a system, not just a belt. Since all components in a system wear at about the same rate, this program encourages techs to think about the system as a whole and replace all worn components at the same time.”

Technicians have the option to participate digitally with online submissions or by printing out an official entry form to keep track of installations. Technicians are rewarded with more entries for entire system replacements versus individual components, thus emphasizing Gates’ ongoing “Be System Smart” initiative that launched last year.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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