LIQUI MOLY Announces its First Global Ad Campaign

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LIQUI MOLY Announces its First Global Ad Campaign

Starting in October, ads on Google, Facebook and Instagram will be available in 50 languages and will be visible in 128 countries, according to the company.

Counterman Staff
By Counterman Staff
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For the first time in the company’s history, the German oil and additive specialist LIQUI MOLY is launching a global advertising campaign.

“We are telling people that LIQUI MOLY is the oil brand that the car drivers in Germany have chosen as the best,” CEO Ernst Prost said. “This allows us to boost demand for our dealers around the world.”

Starting in October, ads on Google, Facebook and Instagram will be available in 50 languages and will be visible in 128 countries, according to the company.

Coinciding with the ad campaign, LIQUI MOLY will be giving away trips to Malaysia, the United States and Germany, each including a visit to the MotoGP Motorcycle World Championship.

“With it we are going to greatly increase our brand recognition – particularly in countries in which LIQUI MOLY is not yet very well-known,” Prost said.

The global campaign, which will be run from the company’s headquarters in Germany, will target the biggest audience LIQUI MOLY has ever reached.

“Our business partners in the individual countries are welcome to click on the campaign,” Prost said.

The core message is that LIQUI MOLY again has been voted the best oil brand by readers of numerous German automotive magazines, according to the company.

“The campaign is also an invitation to better to get to know LIQUI MOLY,” Prost said. “We stand for quality made in Germany. We exclusively produce our oils and additives in Germany.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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