MAHLE Engine Builders Of The Year Awarded During Champion's Week

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MAHLE Engine Builders Of The Year Awarded During Champion’s Week

Toyota Racing Development, Roush Yates Engines and Joe Gibbs Racing take home the prizes.

Counterman Staff
By Counterman Staff
Published:
Ted Hughes, right, manager – marketing, MAHLE Aftermarket, presents the MAHLE Engine Builder of the Year Award for the Monster Energy NASCAR Cup Series to David Wilson, president of Toyota Racing Development U.S.A.

MAHLE Aftermarket Inc. announced the 2017 MAHLE Engine Builders of the Year for the Monster Energy NASCAR Cup Series, Xfinity Series, and Camping World Truck Series. The MAHLE Engine Builder of the Year award is presented to the top engine builder in each of the NASCAR series who accumulated the most points based on qualifying, laps led, and finishing position.

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David Wilson, president of Toyota Racing Development (TRD U.S.A.) was awarded the 2017 MAHLE Engine Builder of the Year title for the Monster Energy NASCAR Cup Series. The award for the Monster Energy Cup Series was based on the outstanding performance of Kyle Busch’s No. 18 Joe Gibbs Racing Toyota. The No. 18 car earned 411 points.

“TRD U.S.A. is proud to be named the 2017 MAHLE Engine Builder of the Year – our first time receiving this award since our entry into the NASCAR Cup Series”, said Wilson, “TRD has come a long way since we started building engines in NASCAR’s top-tier series and this award is a great tribute to all of our talented, hard-working team members. Thank you MAHLE, Joe Gibbs Racing, Furniture Row Racing, and all of our NASCAR partners.”

Doug Yates of Roush Yates Engines received the MAHLE Engine Builder of the Year Award for the NASCAR Xfinity Series based on the performance of No. 22 Penske Ford Fusion, driven by Ryan Blaney, Sam Hornish Jr., Joey Logano, Brad Keselowski, and Austin Cindric. The No. 22 car earned 421 points.

“Thank you on behalf of all the employees at Roush Yates Engines for being recognized as the MAHLE Engine Builder of the Year in NASCAR’s 2017 Xfinity Series. It takes great employees, teams, drivers, and suppliers like MAHLE to win this award. We look forward to our continued collaboration and innovative products from the employees at MAHLE.”

Mark Cronquist from Joe Gibbs Racing was awarded the MAHLE Engine Builder of the Year for the NASCAR Camping World Truck Series based on the performance of Christopher Bell’s No. 4 Kyle Busch Motorsports Toyota. The No. 4 truck earned 343 points.

“It is a tremendous honor to win the MAHLE Engine Builder of the Year award in the Camping World Truck Series,” said Cronquist. “Thanks to MAHLE for this award and for consistently providing quality products for our engines. Their products are second to none.”

For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com or contact your local sales representative.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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