Mevotech Launches Redesigned Online Catalog

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Mevotech Launches Redesigned Online Catalog

The catalog’s new format gives the aftermarket customer easy access to information and images for Mevotech suspension and chassis parts, according to the company.

Counterman Staff
By Counterman Staff
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Mevotech has announced major enhancements to its online catalog, PartsOnline.Mevotech.com.

The catalog’s new format gives the aftermarket customer easy access to information and images for Mevotech suspension and chassis parts, according to the company.

Mevotech says the redesigned website features a fresh, new user-friendly layout and vastly improved search capabilities. It also boasts several functionality enhancements to make the identification of parts and fitment more efficient:

  • Robust search by year/make/model, VIN, license plate, Mevotech part number or interchange/competitor number
  • Vehicle application data, features and specs, including product upgrades and LaborSaver enhancements
  • High-resolution pictures with zoom capability and 360-degree rotating images
  • Filter search results by part type, vehicle position and Mevotech brand
  • Save frequently searched vehicles and parts to a list of favorites
  • Links to supporting marketing materials, including videos and brochures
  • Optimized mobile experience for quick vehicle look-ups and detailed product information

“Our redesigned online catalog has something for everyone in the automotive aftermarket space,” said Catherine Chen, director of digital marketing for Mevotech. “From the comprehensive part-specific information to the buyer’s guide and everything in between, PartsOnline is the source for reliable product data for everyone from warehouse distributors and jobbers to the technicians who install the parts.”

Future developments to the online catalog are planned in 2018, the company adds. Functionality will be enhanced to make it easier for aftermarket customers to find the parts and details they need.

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Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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