• Home
  • News
  • Tech Topics
  • Products
  • Opinion
  • Original Video
  • Counter Pro of the Year
  • Guess the Car
  • Ask the CounterPro
  • Subscribe
  • Advertise
  • Contact Us
Counterman Magazine Babcox
Counterman Magazine Babcox
Fel-Pro Gaskets Taps Mike Rowe For Consumer Awareness Campaign On Vehicle Fluid Leaks

by Counterman Staff

DynoMax ‘Get Up to $100’ Spring Consumer Promotion Offers Rebates On Qualifying Performance Exhaust Systems

by Counterman Staff

Sponsored Content
Toyota’s Electrification Plans Still Call For Fuel Pumps

by GMB North America Inc.

WIX Filters Renews Sponsorship With Kalitta Motorsports For 2018 NHRA Season

by Counterman Staff

Auto Value, Bumper To Bumper Announce ‘Aftermarket Jackpot Jumpstart’ Sweepstakes

by Counterman Staff

Austin Theriault and Ken Schrader Racing Win ARCA Season Championship

by Counterman Staff

John Johnson Wins Mitchell 1’s ‘Fabulous Las Vegas Sweepstakes,’ Receives Free Trip To AAPEX, SEMA Show

by Counterman Staff

MOOG Launches New ‘Leader Of The Pack’ Competition For NASCAR Fans

by Counterman Staff

ExxonMobil Teams Up With NASCAR, NBA To Bring ‘Mobil 1 Annual Protection: The Drive’ To New York City

by Counterman Staff

Big O Tires To Close Stores for 2 Minutes 40 Seconds In Observance Of Total Solar Eclipse

by Counterman Staff

CRP Automotive Introduces New Packaging For Pentosin Fluids

by Counterman Staff

Marketing/FRAM
April 25, 2017 9:55 am

Need Car Advice? Better Call ‘Frampa’

Share Tweet
Print Print Email Email
Counterman Staff

Counterman Staff,author

View bio

  • Bio
  • Recent Posts
  • Popular Posts

CRP Automotive Unveils Pentofrost A1 And A2 Prediluted Antifreezes For Asian Vehicles

Spectra Premium Becomes Major APC Series Partner

Aftermarket Auto Parts Alliance Chief Information Officer Presents At The ACPN Conference

California DMV Locations To Show Motorists Video Highlighting Their Rights Under Magnuson-Moss Act

Honda Tries To Get Millennials Hooked On Stick Shift

Advance Auto Parts CFO Tom Okray Leaving Company

Brake Parts Inc Announces Leadership Changes

Young Auto Care Network Group Announces 2018 Next Step Program Scholarship Winners

Tenneco To Acquire Federal-Mogul From Carl Icahn For $5.4 Billion

NAPA Awards Mevotech For Sales Leadership

If you’re a fan of the show “Breaking Bad” or its spinoff, “Better Call Saul,” you know him as Mike Ehrmantraut, the ex-cop who moves to Albuquerque for a quieter life – and becomes the ultimate fixer for Saul Goodman and the drug cartel.

His real name is Jonathan Banks, and Lake Forest, Ill.-based FRAM Filtration has tapped the actor to be the face of its new marketing campaign.

Meet “Frampa” – a salty sage who teaches the next generation of DIYers to do right by their cars.

“FRAM is taking a bold step to break through to millennial consumers with this campaign,” said Josh Gordon, vice president of marketing for FRAM. “Millennials respect authenticity and Frampa’s direct, no-nonsense style really delivers.”

For more, read “FRAM Launches New Campaign With Jonathan Banks Of ‘Better Call Saul’” in sister publication Aftermarket News.

  • Tags:
  • Commercials
  • Jonathan Banks
  • Oil Filters
Search for:
Show Full Article
Copyright © 2018 Babcox Media, Inc. All Rights Reserved
  • Privacy Policy
  • Home
  • News
  • Tech Topics
  • Products
  • Opinion
  • Original Video
  • Counter Pro of the Year
  • Guess the Car
  • Ask the CounterPro
  • Subscribe
  • Advertise
  • Contact Us