Need Car Advice? Better Call ‘Frampa’

If you’re a fan of the show “Breaking Bad” or its spinoff, “Better Call Saul,” you know him as Mike Ehrmantraut, the ex-cop who moves to Albuquerque for a quieter life – and becomes the ultimate fixer for Saul Goodman and the drug cartel.

His real name is Jonathan Banks, and Lake Forest, Ill.-based FRAM Filtration has tapped the actor to be the face of its new marketing campaign.

Meet “Frampa” – a salty sage who teaches the next generation of DIYers to do right by their cars.

“FRAM is taking a bold step to break through to millennial consumers with this campaign,” said Josh Gordon, vice president of marketing for FRAM. “Millennials respect authenticity and Frampa’s direct, no-nonsense style really delivers.”

For more, read “FRAM Launches New Campaign With Jonathan Banks Of ‘Better Call Saul’” in sister publication Aftermarket News.