Autopromotec, the international exhibition of automotive equipment and aftermarket products, has emphasized internationalization as a development strategy over recent years, with structured promotional initiatives designed to increase visibility and promote the Made in Italy automotive sector, show organizers say.
With the 27th edition on the horizon, Autopromotec’s international promotion machine turned on its engines in early March with a mission to South Korea led by Emanuele Vicentini, Autopromotec brand manager, as part of the “Missioni di Sistema” program promoted by the Italian Ministry of Economic Development and the ICE – Italian Trade Promotion Agency. South Korea is the sixth-largest economy in the world and is experiencing constant growth due especially to strong exports which also include its automotive industry. The Asian country ranks fifth in the world when it comes to auto manufacturing with over 4.5 million vehicles produced annually, making it an important market on various levels.
Promotional activities in South Korea, which cut across diverse industrial sectors, have seen the participation of numerous stakeholders, Italian and South Korean, as well as government and banking institutions of both countries. Following the several promotional events organized by the mission, the stakeholders signed a Memorandum of Understanding to foster intersectoral trade between the two countries with a focus on the strategic sectors of the respective economies.
Entering into the specifics of the automotive industry, the Autopromotec Brand Manager met with directors of KOTRA – Korea Trade-Investment Promotion Agency – who expressed keen interest in organizing a collective Korean area during Autopromotec 2017 considering the solid number of visitors to the trade exhibition.
During the mission, an important meeting was organized by SK Networks, one of the principal holding companies in Korea active in a variety of sectors including vehicle servicing. The meeting was coordinated by Kintex, the main trade exhibition centre in South Korea that organizes the annual
“Automotive Week,” an event supporting the spare parts, after-sales assistance and tuning sectors. With representatives of “Automotive Week” scheduled this year for September 2-4 in Seoul, Vicentini outlined a joint promotion of the two trade fair brands with the goal of increasing the exchange of information on markets, buyers and exhibitors thanks to the inestimable work performed by the two countries’ specialized trade exhibitions.
Autopromotec organizers, bolstered by the interest raised during the recent mission in South Korea, have confirmed other missions in the coming months. Dates are still in the planning stage but the primary purpose will be to attract delegations of buyers and exhibitors. Autopromotec will also be present at the major automotive trade fairs around the world, a proven vehicle for promotion.
Over the next few months, more details will be provided on international promotional initiatives and their development. For information on these and other news regarding Autopromotec 2017, follow the website www.autopromotec.com and the social media profiles of the exhibition: