New MEYLE Website Launch To Round Off Rebranding Campaign

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New MEYLE Website Launch To Round Off Rebranding Campaign

The MEYLE website has a new look: Improved navigation helps streamline day-to-day routine for wholesale and repair businesses, the company says.

Counterman Staff
By Counterman Staff
Published:

meyle_homepageHAMBURG — Technical expertise, product quality and customer service are the hallmarks of the MEYLE brand and the core values validated by the new brand slogan “Driver’s best friend,” which made its debut at the 2016 Frankfurt Automechanika. Dotting the i on the company’s rebranding campaign, the MEYLE website now appears in a completely new and modern look. Available as before at www.meyle.com, the MEYLE website is more user-friendly than ever.

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Accentuating the brand essentials, the sleek website design dynamically adjusts to any end-user device, whether PC, tablet or smartphone. Featuring improved and highly intuitive site navigation options, the new MEYLE website is geared to become a “Driver’s best friend” allowing workshop staff, wholesale agents and car enthusiasts to find the information they need more easily and quickly. The passenger car, truck and van product pages and also the download center have been given a clearer structure with information sorted by product groups. Users can find a wide range of information on the brand’s product groups, free downloads (including installation information) and also product highlights. As part of the website revamping, the online catalogue’s landing page has also been improved: newly integrated thumbnail images give a first impression of the product, and a free-text field facilitates the search by vehicle make, model or brand. In addition, all website content will soon be available in nine languages: German, English, French, Italian, Polish, Portuguese, Russian, Spanish and Chinese.

The homepage reflects the new MEYLE brand architecture featuring three product lines: MEYLE‑ORIGINAL, MEYLE‑HD and MEYLE‑PD. The MEYLE‑HD line is unique on the automotive aftermarket and features more than 750 technically enhanced products engineered and manufactured in-house to offer improved durability. Offering extended service life, these parts come with a unique four-year guarantee. The MELYE‑ORIGINAL product line currently includes around 20,000 high-grade MEYLE parts and caters for virtually all popular makes and models. The MEYLE‑PD product line features 1,800 quality-enhanced brake discs and pads offering excellent braking performance and state-of-the-art product finish.

Customers and clients who missed the image motifs of the new MEYLE brand identity at the Automechanika in Frankfurt will find them now on the MEYLE website at www.meyle.com including web banners for downloading. Since the beginning of September 2016, the parent company Wulf Gaertner Autoparts AG has been operating its own website (available at www.wulfgaertner.com) offering information on the company, its worldwide locations and career options.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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