Online Voting Begins In $125,000 'Search For A Champion' Contest

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Online Voting Begins In $125,000 ‘Search For A Champion’ Contest

Consumers are invited to vote for their favorite video entries, register for free Champion prize sweepstakes at www.AlwaysaChampion.com.

Counterman Staff
By Counterman Staff
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SOUTHFIELD, Mich. — Consumers can help select the 15 finalists in the popular annual “Search for a Champion” racing sponsorship contest by casting votes for their favorite video entries at www.AlwaysaChampion.com. The finalist voting period – which will determine 15 $5,000 racing sponsorship winners and set the stage for the $50,000 grand-prize voting round, runs today through Feb. 3, 2015. Those who register will automatically earn, for each vote cast, one free entry into a sweepstakes drawing for 200 prize packs containing a T-shirt and cap featuring the iconic red-and-black Champion “bow tie” logo.

Search for a Champion is sponsored by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML).

The annual contest enables grassroots racers throughout the U.S. and Canada (excluding Quebec) to compete for Champion sponsorships by submitting a 2-minute video profile that best demonstrates their commitment to winning with the help of “Performance Driven” Champion spark plugs. Search for a Champion is open to racers in three broad categories of engine-driven competition: Asphalt; Dirt; and Water/Snow. Winners in each round are selected in part through online votes cast by consumers. More than 140 grassroots racers produced and submitted videos for this year’s contest.

“Every vote cast in the Search for a Champion contest can dramatically change the course of a racer’s career – that was absolutely true for me,” said 2014 grand-prize winner Jordan Ives. “This is the only program of its kind to support talented young drivers who want to reach the next level of competition and perhaps even become professionals. I’m proud to represent the Champion brand and the thousands of voters who supported me each time I line up for the start of a race.”

To view this year’s video entries and to register and vote in the contest, simply visit www.AlwaysaChampion.com and click on the Search for a Champion link. Like us on Facebook at www.facebook.com/ChampionSparkPlugs, and follow Champion on Twitter at www.twitter.com/ChampionPlugs.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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