So what is a brand? It’s the image or characteristic someone gains when the brand is presented. For instance, if I say Rolls Royce, people might say “quality,” “expensive,” and so forth.
“I was victim of either an overzealous sales program four years ago or an inefficient stock rotation regimen,” Counterman Publisher S. Scott Shriber writes. “Either way, I was in the middle. Wherever you are in the chain, be sure your customer is not caught with the mess.”
By some estimates, within the next 25 years, cars per household will decline by 50 percent, while average miles driven per vehicle will increase significantly. You see, when cars begin to drive themselves we will need less of them, and they will drive a lot more than we ever did.
Counterman intern Abigail Hanson recently asked Young Auto Care Network Group (YANG) members about millennials and their role in the automotive aftermarket. Three council members had a lot of great insight into the generation and their influence on the workforce.
Choose what your business’ focus is going to be and focus on that. Become obsessed with that and stay on it. Keep an eye out for dramatic changes in the marketplace, but only react if it is a gamechanger for your direction. Industry changes are inevitable, but usually minor course changes are all that is required.
Still, this month’s column is not about our financial woes; instead, I wanted to share a great story about Puerto Rico that has thundered across the Internet. It’s the story of Kevin Blandford, a 34-year-old from Kentucky, who back in March visited our island on an all-expenses-paid trip that should have been the stuff of dreams; instead, it became his most miserable trip ever.
By just waiting with that trolley, he created opportunity. It was an opportunity to help me out. It was an opportunity to make the airline he worked for look good. It was an opportunity for a good tip.