#PartsMatter Auto Safety Campaign Offering Weekly Prizes For Sharing Photos, Videos Of Part Failure

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#PartsMatter Auto Safety Campaign Offering Weekly Prizes For Sharing Photos, Videos Of Part Failure

Innovative sweepstakes promotion communicates importance of choosing quality components for every repair.

Counterman Staff
By Counterman Staff
Published:

Parts Matter Sweepstakes

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SOUTHFIELD, Mich. — Have you experienced an auto parts “fail” that made you late for work or left you stranded on the side of the road? “#PartsMatter,” an innovative auto safety campaign for consumers and professional technicians throughout the U.S. and Canada, is offering weekly cash prizes to winners who share photos and/or videos documenting a part failure on any passenger vehicle.

Designed to communicate the importance of choosing quality components for every automotive repair, the #PartsMatter campaign is sponsored by several leading North American automotive parts brands, including ANCO, Champion, Fel-Pro, MOOG, and Wagner. Each is a brand of global original equipment and replacement parts manufacturer Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp.

“Parts Matter is a vital message for consumers and repair professionals because all replacement parts are not created equal,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “It is the automotive service industry’s responsibility to help customers make smart decisions about parts that should help keep them safe on the road.”

“Many parts might look alike, but that’s where the similarities end,” she said. “Some are designed and manufactured by leading suppliers with proven track records of delivering safety, performance and durability. Many of these suppliers have invested millions of dollars in advanced research and development facilities and adhere to rigorous testing standards before releasing a part to the market. This campaign is ultimately aimed at communicating the potential risks associated with choosing a replacement part or other automotive products from an unknown or unproven supplier.”

Through Dec. 20, 2015, consumers and technicians can enter for a chance to win one of three weekly Visa Prepaid Gift cards valued at $100 (USD) simply by posting a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram, or Tumblr, along with two hashtags — #PartsMatter and #Entry. Participants can also enter via the www.partsmatter.com website.

The campaign also includes a monthly grand-prize contest that will award a Visa Prepaid Gift card valued at $500 (USD) to the participant with the best entry, as selected by a judging panel, for the preceding four weekly sweepstakes periods. There is no cost or purchase necessary to enter the sweepstakes or contest. See official rules and restrictions at www.partsmatter.com.

For additional information regarding the #PartsMatter campaign, please visit www.federalmogulmp.com or www.partsmatter.com, or contact your automotive parts and/or service provider.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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