AAM's Power Mail Gives Jobbers Access To Prepared Content For Email And Social Media Marketing

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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AAM’s Power Mail Gives Jobbers Access To Prepared Content For Email And Social Media Marketing

Free blog tool reduces barriers of time, expertise and staffing to boost customer engagement.

Counterman Staff
By Counterman Staff
Published:

The AAM Group, the largest program distribution group in the SEMA marketplace, announces Power Mail: a “do-it-for-me” marketing tool that allows businesses to reuse AAM’s professionally prepared content as their own and gives them the ability to create quick emails and social media posts with minimal effort. Power Mail addresses barriers of time, expertise, and staffing—three reasons automotive aftermarket retailers often cite for why they do not engage in their own marketing efforts.

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Power Mail harnesses the power of AAM’s program blogs, which communicate new products, special manufacturer offers, and other content of industry interest. At the top of every blog are two links: Clip for Power Mai and Share for Social Media. The first allows users to copy and paste the HTML code or text and images of the blog directly into their own email, eliminating the need to research and write original content or understand complicated Web coding. The second provides a short URL that can be pasted directly into a social media platform like Facebook or Twitter, creating an instant post based on the blog in question. Additionally, the blog archives are searchable, helping users to find content in one or more of the following categories:

·Brand
·Product
·Application
·Rebate or promotion
·Special event

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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