Raybestos Rust Prevention Technology (RPT) Rotors, Calipers Deliver ‘All-Weather Protection’

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Raybestos Rust Prevention Technology (RPT) Rotors, Calipers Deliver All-Weather Protection

Raybestos has increased coverage of its premium-quality Rust Prevention Technology (RPT) rotor and caliper product lines with the recent addition of 67 rotor part numbers and 72 caliper part numbers.

Counterman Staff
By Counterman Staff
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McHENRY, Illinois – Raybestos has increased coverage of its premium-quality Rust Prevention Technology (RPT) rotor and caliper product lines with the recent addition of 67 rotor part numbers and 72 caliper part numbers.

“The timing of new RPT Rust Prevention Technology rotor and caliper part-number introductions couldn’t be better, as large parts of the country are currently dealing with harsh winter-weather conditions and corrosive road treatments,” said Kristin Grons, marketing manager for Brake Parts Inc. “Raybestos RPT coated rotors and plated calipers provide all-weather protection against the elements, including snow, salt and rain, inhibiting corrosion and rust.”

RPT coated rotors use a propriety finishing technology to evenly coat each rotor’s entire surface, including the cooling vanes, according to parent company Brake Parts Inc. The full Grey Fusion 4.0 coating helps resist corrosion and significantly delays rust-induced performance issues, according to the company.

Open-wheel designs on modern vehicles leave brake parts, particularly rotors, more exposed to the elements. If a rotor is uncoated, corrosion and red rust begin to form immediately.

RPT plated brake calipers are engineered to face the toughest weather conditions. A proprietary zinc electroplating process helps prevent rust and provides protection for all kinds of weather, according to Brake Parts Inc.

“The plated brake calipers maintain their high-quality appearance throughout their service life, delivering continued functionality and an extended service life,” the company added.

In total, Raybestos added 372 part numbers during the fourth quarter of 2017, including 151 brake rotors, 41 brake pad sets, 98 brake caliper and brackets, 10 brake calipers, 16 master cylinders, 13 brake hoses, two wheel cylinders, 33 hardware numbers and eight wheel hub assemblies.

For more information on the complete family of Raybestos brake products, including disc pads and shoes, drums and rotors, wheel cylinders, calipers, hoses and hardware, visit the Raybestos website.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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