Raybestos Rattlesnake Sweepstakes Winner Hits Jackpot In Vegas

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Raybestos Rattlesnake Sweepstakes Winner Hits Jackpot In Vegas

Counterman Staff
By Counterman Staff
Published:
2014 Raybestos Rattlesnake Toyota Tundra grand prize handed over at AAPEX.

 

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McHENRY, Ill. – At the Automotive Aftermarket Products Expo in Las Vegas, representatives from Brake Parts Inc. and Affinia Global Chassis, manufacturers of Raybestos brake and Raybestos chassis products, respectively, presented the keys to the winner of the 2014 Raybestos Rattlesnake Toyota Tundra. The truck’s new owner, Dave Cramer, is a property manager with Ross Pacific Management in Vancouver, Wash.

 

120669TundraWin_00000070138“To say I’m excited would be an understatement,” said Cramer. “I must have entered 10,000 contests in my lifetime, and this is the first time I won anything.” Cramer said he’s a bit of a car fanatic. “I’m single, but I own five cars!” The Raybestos Rattlesnake ups that to six. Cramer’s son Eric, a deputy sheriff and retired army ranger, joined him at the presentation.

The signature-edition truck was the grand prize in the brands’ 2013 North American summer sales promotion. The winning entry was pulled from more than 170,000 entries received.

“Presenting a vehicle this impressive is always exciting,” said Jeff Stauffer, senior vice president, Global Marketing, Brake Parts Inc. “We’re always happy to deliver our grand prize to someone who appreciates the effort and the engineering that goes into a custom build. Dave is going to be the envy of every truck enthusiast in Vancouver.”

Addictive Desert Designs customized the Raybestos Rattlesnake, which includes custom bumpers, side steps and chase rack. World-renowned tattoo artist, Corey Miller, gave the truck its custom wrap. A rattler with the flair of a Corey Miller tattoo is shown on both sides of the truck, and a signature “Raybestos Flying R” is emblazoned on the hood.

Thanks to Toyota Racing Development, a Toyota 5.7-Liter aluminum i-FORCE DOHC 32 valve V-8 with a tuned TRD Supercharger helps the Raybestos Rattlesnake reach 600+ hp. It also includes a high-lift off road suspension and off-road shocks.

Its stopping power comes from the same Raybestos short track racing brake package used by the Joe Gibbs Racing team, and the Raybestos Rattlesnake stretches its off-road muscle with Raybestos Professional Grade chassis parts.

Nicholas Jacquez, vice president of marketing and product development for Affinia Global Chassis said, “This was a true team effort. Individual artists, craftsman, engineers and marketers all came together to build an amazing truck and an equally dynamic marketing program. This shows what you can do when you give creative thinkers and builders free reign.”

“This was our very first custom truck build,” said Stauffer, “and we couldn’t have done such an incredible job without the proficiency and know-how of Toyota Racing Development.”

Stauffer told everyone in the audience he looks forward to announcing the grand prize vehicle for next year’s sweepstakes build. He hinted that the new custom build combines the iconic style of a classic muscle car with the jaw-dropping performance of a modern sports car.

During the sweepstakes, the interactive web site RaybestosGarage.com offered a behind-the-scenes view of the entire build process. Visitors got the inside scoop on everything from design inspiration, to chassis and suspension fabrication, engine tuning, brake package engineering, custom graphics and on-track testing.

Visit www.RaybestosGarage.com for more information on the 2014 Raybestos Rattlesnake Toyota Tundra or to view video of the build.

For questions regarding Raybestos brand brake products, visit RaybestosBrakes.com or call 800-323-0354.

For additional information on Raybestos chassis parts, visit www.RaybestosChassis.com or call 800-323-3022.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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