Rugged Edge Expands Line Of Vintage-Inspired Fender Flares To Include 1997-2006 Jeep Wrangler

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Rugged Edge Expands Line Of Vintage-Inspired Fender Flares To Include 1997-2006 Jeep Wrangler

Each fender flare is constructed from durable black injection-molded thermoplastic that can be painted or left unfinished.

Counterman Staff
By Counterman Staff
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SUWANEE, Ga. —  Following the success of its Hurricane Flat Fender Flares for Jeep Wrangler JK models (2007-2016), Rugged Ridge announced it has its expanded the product line with new applications for 1997-2006 Jeep TJ/LJ Wrangler.

A popular and proven way to protect a Jeep’s paint and bodywork from rocks, mud or debris while driving on or off-road, Rugged Ridge’s Hurricane Flat Fender Flares bring the same twist of modern style and function to TJ/LJ Jeeps. Drawing inspiration from Omix-ADA’s historic Jeep Collection, the new Fender Flares feature the same aggressive, never-before-seen off-road look that combines the popular modern pocket style with the traditional flat fender design first found on the 1941 Willys MA.

“We received so much positive feedback following the release of the flares for JK owners that we had to bring the same concept and design to TJ/LJ owners who were asking for something unique to set their Wrangler apart,” said Henk Van Dongen, director of marketing at Omix-ADA.

The Hurricane Flat Fender Flares feature a unique double bolt pocket as a modern spin on classic pocket flare styling. Engineered for both form and function, the fender flare’s unique shape complements the Wrangler’s rugged looks and lines, while mounting high upon the fender for extra clearance for oversized wheels and tires.

Each fender flare is constructed from durable black injection-molded thermoplastic that can be painted or left unfinished. The Hurricane Flat Fender Flares come complete with a set of durable black corrosion resistant fasteners, so owners can further tailor the flares to their own tastes.

Rugged Ridge Hurricane Flat Fender Flares are backed by a five-year limited warranty and are available at a retail price starting at $349.99

For more information about Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, contact Rugged Ridge at (770) 614-6101 or visit its website at www.RuggedRidge.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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