TRICO Times Square Advertisements Aim to Place Driver Visibility Top-of-Mind

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TRICO Times Square Advertisements Aim to Place Driver Visibility Top-of-Mind

Wiper blade replacement is a key vehicle maintenance checklist item, especially as the seasons change.

Counterman Staff
By Counterman Staff
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ROCHESTER HILLS, Mich. – As an initiative to help build awareness of the importance of proactive wiper replacement, TRICO will be running a series of advertisements on the famed Times Square billboard displays throughout the month of December. The goal is to remind drivers to prepare their vehicles for potentially hazardous driving conditions throughout the winter—before adverse weather hits.

“Unfortunately, many drivers don’t realize their vehicle is in need of wiper blades until they are in a position where they cannot see or are in unsafe driving conditions,” said Dawn Gonzalez, brand manager at Trico Products Corporation. “Because of this, TRICO is dedicated to expanding awareness for proactive wiper replacement as a way to help ensure safety on the road.”

Wiper blade replacement is a key vehicle maintenance checklist item, especially as the seasons change. And since winter climates vary greatly across regions, TRICO offers a wide range of industry-leading wiper blade solutions to protect drivers in all weather conditions.

The Times Square advertisements also announce the countdown to TRICO’s 100th Year Anniversary celebration, which will officially begin in 2017. This important milestone serves as a testament to the company’s longstanding reputation as a leading manufacturer of innovative, safe and reliable wiper blade solutions.

As one of the most iconic New Year’s Eve countdown venues in North America, Times Square serves as the ideal location to build excitement surrounding the company’s anniversary celebration.

For nearly 100 years, Trico Products Corp. has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for vehicle manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility.

For more information on TRICO wiper product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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