TRW Announces Range Extension For Premium Chassis Program

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

TRW Announces Range Extension For Premium Chassis Program

Providing coverage for an additional 48 million vehicles, the range extension consists of: three inner tie rods; one bellow; two bushings; six ball joints; two center rod assemblies; two tie rod assemblies; 34 control arms; 26 tie rod ends; 23 stabilizer links and two center links.

Counterman Staff
By Counterman Staff
Published:

TRW-chassis

WIXOM, Mich. – TRW’s North American (NA) Aftermarket Group has introduced 101 new part numbers for its premium chassis program. This company said this move is in line with its business objective of continuous range improvement and supports TRW’s position as a leading global supplier of automotive safety parts and systems.

Related Articles

Mark Thorpe, sales and marketing director, TRW Aftermarket North America, explained: “After launching over 600 new part numbers in 2014, we already cover 94 percent of the North American car parc. With this latest news, we are setting the scene for an even more successful 2015 and will maintain our position as the partner of choice in this field.”

“TRW’s aftermarket business draws on its leading original equipment (OE) position to service the needs of the independent aftermarket in North America. In doing so, we are able to offer the highest-quality product, quickly and efficiently,” added Thorpe.

Providing coverage for an additional 48 million vehicles, the range extension consists of: three inner tie rods; one bellow; two bushings; six ball joints; two center rod assemblies; two tie rod assemblies; 34 control arms; 26 tie rod ends; 23 stabilizer links and two center links.

Building on its relationships with the vehicle manufacturers, TRW says the program is manufactured to exacting OE standards at its leading global manufacturing facilities. Major differentiators include the offer of low-friction plastic seat OE technology and the inclusion of all installation hardware and fitting instructions in the product box, saving the installer time and avoiding fitment error. The premium program is supported by the highest quality sales and marketing material and is backed by full technical and customer support, the company adds.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Tool Intel: Why Are There So Many Screwdrivers?

Screwdrivers come in many shapes and sizes, and they are not created equal.

By Eric Garbe
Dayco Adds 29 New Part Numbers to Portfolio

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

By Josh Cable
Dayco new parts
Purolator Expands into Meijer Supercenters

Meijer will stock Purolator filter products covering 240 million cars, crossovers, SUVs and light trucks on the road today.

By Josh Cable
Purolator Meijer Supercenters
Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability