Wagner Brake Helps Consumers And Installers Recognize Certification Markings On Low-Copper Brake Pad Packaging

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Wagner Brake Helps Consumers And Installers Recognize Certification Markings On Low-Copper Brake Pad Packaging

Counterman Staff
By Counterman Staff
Published:
“LeafMark” symbol indicates compliance with impending low-copper requirement.

 

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SOUTHFIELD, Mich. – Federal-Mogul’s Wagner Brake brand is reaching out to automotive parts distributors and service providers to increase awareness of the new packaging “LeafMark” designation covering “low copper” compliant brake pads. Recent legislation in California and Washington has mandated the dramatic reduction of copper and other potentially hazardous substances in original equipment and replacement brake pads and shoes.

 

119497wagnerlea_00000069270To help professional technicians and consumers determine whether brake pads comply with the low copper requirements, the Automotive Aftermarket Suppliers Association (AASA) and industry brake manufacturing registrar NSF International established a series of LeafMark designations to be used on product packaging:

Level “A” designates compliance with requirements concerning cadmium, chromium, lead, mercury and asbestos. Level “A” compliance is required by Jan. 1, 2014, in California and January 2015 in Washington state.

Level “B” designates compliance with each of the above metals — all of the requirements of Level “A” — as well as copper, which must be reduced to less than 5 percent of material weight. Level “B” compliance is required by 2021.

Level “N” designates compliance with the “Zero Copper” requirement, which takes effect in 2025.

Federal-Mogul recently introduced Wagner ThermoQuiet CeramicNXT brake pads featuring what Federal-Mogul states to be the first full-line offering of 2021-compliant low-copper formulations. The Level “B” LeafMark designation, indicating full compliance with 2021 requirements, is now being added to ThermoQuiet CeramicNXT packaging.

“Thousands of automotive service providers are now beginning to see the industry’s low-copper LeafMark on Wagner ThermoQuiet packaging,” said Martin Hendricks, vice president and general manager, braking, Federal-Mogul Vehicle Components segment. “Federal-Mogul and Wagner Brake are proud to lead the industry in adopting of these important new product requirements at the OE and aftermarket levels.”

To learn more about the industry’s shift to low- and zero-copper brake pads, visit www.WagnerBrake.com. All trademarks are owned by Federal-Mogul Corp. or one or more of its subsidiaries in one or more countries.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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