Hi guys. It’s Mark Phillips. Recently, we at Counterman published PARTS, our annual Professional Automotive Repair Technician Survey. We survey hundreds of Babcox Media readers who are technicians and who buy your products. What they tell us each year is worth its weight in gold!
What do they tell us? In every category we asked them about, professional technicians say they rely almost exclusively on their jobber store or warehouse distributor to get them the parts they need, and fast! How fast your parts operation can get a part to them, availability and having the best, most knowledgeable counter professionals are the top reasons they’re reaching out to you every day and giving you their business.
In many cases, technicians are sticking to the brands they know best and that have worked for them in the past. And whenever they get to a part category where they don’t quite know where to go next, guess what? They ask the counter professional for their opinion. So, you all have a tremendous amount of influence in deciding whose parts are being installed on vehicles across the country. (Pat yourself on the back.)
If you missed this year’s edition of PARTS with your September issue, you can find it here. We do this special research every year. I’m Mark Phillips and thanks for watching this installment of Counter Intelligence!