WIX Filters Exhibiting At Mid-America Trucking Show

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WIX Filters Exhibiting At Mid-America Trucking Show

Founded in 1972, MATS is the largest annual heavy-duty trucking industry event in the world.

Counterman Staff
By Counterman Staff
Published:

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GASTONIA, N.C. – WIX Filters announced it is attending this week’s Mid-America Trucking Show (MATS) in Louisville, Ky. Members of WIX’s sales team will be participating in the March 26-28 show at booth no. 66164 in the West Wing of the Kentucky Exposition Center.

“WIX has a deep understanding of the over-the-road market, and MATS is a great opportunity to reconnect with our longstanding heavy-duty partners and meet with new industry contacts,” said Jeff Blocher, vice president of sales and marketing at WIX Filters. “This show is the perfect platform to share how our latest products and innovations are positively affecting this industry.”

Founded in 1972, MATS is the largest annual heavy-duty trucking industry event in the world. Held each year at the Kentucky Expo Center in Louisville, the show attracts more than 70,000 attendees and more than 1,000 exhibitors from throughout the United States and abroad. Attendees are able to efficiently research the latest products and services for their businesses and easily connect with the industry to stay informed on important equipment, regulatory and technological changes.

Preceding MATS is the Fleet Forum, a WIX-sponsored, one-day conference for fleet executives and heavy-duty/commercial industry VIPs. The forum combines the resources and expertise of two trucking publications and MATS to provide an in-depth look at the future of equipment and trucking.

“Being a part of Fleet Forum and MATS really expands our reach in the heavy-duty marketplace,” said Jennifer Gibson, brand manager for WIX Filters. “The conversations and interactions with industry thought-leaders will further reinforce WIX’s position as a leader in this space.”

Fleet Forum takes place from 11 a.m. to 6 p.m. on Wednesday, March 25 in the South Wing Conference Room, C203.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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