Women in Auto Care Announces Winners of 2018 Automotive Communications Awards

Women in Auto Care Announces Winners of 2018 Automotive Communications Awards

The winners were honored during the Oct. 30 Women in Auto Care press conference during AAPEX in Las Vegas.

Women in Auto Care, a community of the Auto Care Association, announced the winners of the 2018 Automotive Communications Awards.

The winners were honored during the Oct. 30 Women in Auto Care press conference during AAPEX in Las Vegas.

The Automotive Communications Awards are comprised of two groups: business-to-consumer and business-to-business, and applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”

The winners of the 2018 Automotive Communications Awards are:

Business-to-Consumer Awards

Television Commercial

  • Company: Federal-Mogul Motorparts
  • Entry: Sixty-second and 30-second Champion TV commercial

Print Ad – Best Use of Graphic

  • Company: DENSO
  • Entry: “Iridium + Rhodium = Maximum DENSO”

Print Ad – Best Use of Copy

  • Company: B’laster Corp.
  • Entry: “Redefines what grease can do”

Digital Display Ad – Best Use of Graphic

  • Company: Federal-Mogul Motorparts
  • Entry: Mike Rowe banner ads

Digital Display Ad – Best Use of Copy

  • Company: Federal-Mogul Motorparts
  • Entry: Fel-Pro “Know Your Leaks” consumer campaign

Direct Mail Piece

  • Company: Traction Factory
  • Entry: SFC 2018 | Music & Metal

Article/Blog/Content Piece

  • Company: Permatex
  • Entry: “10 Most Common Epoxy Mistakes”

Video

  • Company: EasyCare
  • Entry: KeyCare video

Special Promotions

  • Company: Schaeffler Group USA
  • NAPA bearings and seals sales promotion

Posters and Signage

  • Company: TDG Marketing
  • Entry: Winter “Tires Matter” flip book

Website

  • Company: Parts Connect Inc.
  • Entry: TouchUpDirect.com

Social Media Campaign

  • Company: Federal-Mogul Motorparts
  • Entry: Fel-Pro “Know Your Leaks” consumer campaign

App for a Mobile Device

  • Company: EasyCare
  • Entry: SAVY Driver

Media Outreach to Non-English Speaking Audiences

  • Company: Federal-Mogul Motorparts
  • Entry: MOOG “What’s in the Box” French placements

Radio/Podcast/Community Outreach

  • Company: Topel’s Service Center
  • Entry: Community Rally

Media Outreach to Female Audience

  • Company: Lumileds
  • Entry: Philips XtremeVision upgrade video segment on “Designing Spaces”

Best 360-Degree Marketing Campaign

  • Company: Federal-Mogul Motorparts
  • Entry: Fel-Pro “Know Your Leaks” consumer campaign, print, digital, social, promotion, etc.

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience

  • Company: Schaeffler Group USA
  • Entry: INA “Original Thinking”

Ad Campaign to Technician/Repair Audience

  • Company: Federal-Mogul Motorparts
  • Entry: Abex rebranding campaign ads

Ad – Best Use of Graphic

  • Company: EasyCare
  • Entry: RV Ice Climber

Ad – Best Use of Copy

  • Company: Federal-Mogul Motorparts
  • Entry: Abex “Cracked” ad (Abex rebranding campaign)

Training Materials

  • Company: AutoNetTV Media
  • Entry: Engine Oil Service

Article/Blog/Content Piece – Technical to Include HD, Mechanical and Collision

  • Company: Mobile Air Conditioning Society (MACS) Worldwide
  • “Our Struggle with Oil,” January 2018 ACTION Magazine

Article/Blog/Content Piece – Technical – General Market/Special Interest

  • Company: Tenneco
  • Entry: Monroe Servicegrams

Newsletter

  • Company: Federal-Mogul Motorparts
  • Entry: Business-to-Technician (B2T) “Garage Gurus” monthly newsletters

Logo Design/Usage

  • Company: Traction Factory
  • Entry: Rock N’ Roll Cab Express

Website

  • Company: N.A. Williams Co.
  • Entry: N.A. Williams Co.

Merchandising

  • Company: EasyCare
  • Entry: LAVO SAVY event at NADA

Special Promotion and/or Promotional Event

  • Company: Traction Factory
  • Entry: SFC 2018 | Music & Metal

Packaging

  • Company: BBB Industries
  • Entry: interactive label and packaging for Gold Premier brand

Social Media Campaign

  • Federal-Mogul Motorparts
  • Fel-Pro “100 Stories in 100 Hours”

Blog

  • Company: GWC Warranty
  • Entry: “Accelerate”

App for a Mobile Device

  • Company: Federal-Mogul Motorparts
  • Entry: Beck/Arnley “Check With Beck” mobile app

Use of Video – Technical

  • Company: Continental Automotive Systems, Inc.
  • Entry: VDO cooling fan assembly installation video

Use of Video – General Market/Special Interest

  • Company: Federal-Mogul Motorparts
  • Entry: MOOG “What’s in the Box” Social Videos

Best 360-Degree Marketing Campaign

  • Company: MOTOR Information Systems
  • Entry: MOTOR Tire Tech “360 Degree” campaign

 

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