Women in Auto Care, a community of the Auto Care Association, announced the winners of the 2018 Automotive Communications Awards.
The winners were honored during the Oct. 30 Women in Auto Care press conference during AAPEX in Las Vegas.
The Automotive Communications Awards are comprised of two groups: business-to-consumer and business-to-business, and applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”
The winners of the 2018 Automotive Communications Awards are:
Business-to-Consumer Awards
Television Commercial
- Company: Federal-Mogul Motorparts
- Entry: Sixty-second and 30-second Champion TV commercial
Print Ad – Best Use of Graphic
- Company: DENSO
- Entry: “Iridium + Rhodium = Maximum DENSO”
Print Ad – Best Use of Copy
- Company: B’laster Corp.
- Entry: “Redefines what grease can do”
Digital Display Ad – Best Use of Graphic
- Company: Federal-Mogul Motorparts
- Entry: Mike Rowe banner ads
Digital Display Ad – Best Use of Copy
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” consumer campaign
Direct Mail Piece
- Company: Traction Factory
- Entry: SFC 2018 | Music & Metal
Article/Blog/Content Piece
- Company: Permatex
- Entry: “10 Most Common Epoxy Mistakes”
Video
- Company: EasyCare
- Entry: KeyCare video
Special Promotions
- Company: Schaeffler Group USA
- NAPA bearings and seals sales promotion
Posters and Signage
- Company: TDG Marketing
- Entry: Winter “Tires Matter” flip book
Website
- Company: Parts Connect Inc.
- Entry: TouchUpDirect.com
Social Media Campaign
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” consumer campaign
App for a Mobile Device
- Company: EasyCare
- Entry: SAVY Driver
Media Outreach to Non-English Speaking Audiences
- Company: Federal-Mogul Motorparts
- Entry: MOOG “What’s in the Box” French placements
Radio/Podcast/Community Outreach
- Company: Topel’s Service Center
- Entry: Community Rally
Media Outreach to Female Audience
- Company: Lumileds
- Entry: Philips XtremeVision upgrade video segment on “Designing Spaces”
Best 360-Degree Marketing Campaign
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” consumer campaign, print, digital, social, promotion, etc.
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience
- Company: Schaeffler Group USA
- Entry: INA “Original Thinking”
Ad Campaign to Technician/Repair Audience
- Company: Federal-Mogul Motorparts
- Entry: Abex rebranding campaign ads
Ad – Best Use of Graphic
- Company: EasyCare
- Entry: RV Ice Climber
Ad – Best Use of Copy
- Company: Federal-Mogul Motorparts
- Entry: Abex “Cracked” ad (Abex rebranding campaign)
Training Materials
- Company: AutoNetTV Media
- Entry: Engine Oil Service
Article/Blog/Content Piece – Technical to Include HD, Mechanical and Collision
- Company: Mobile Air Conditioning Society (MACS) Worldwide
- “Our Struggle with Oil,” January 2018 ACTION Magazine
Article/Blog/Content Piece – Technical – General Market/Special Interest
- Company: Tenneco
- Entry: Monroe Servicegrams
Newsletter
- Company: Federal-Mogul Motorparts
- Entry: Business-to-Technician (B2T) “Garage Gurus” monthly newsletters
Logo Design/Usage
- Company: Traction Factory
- Entry: Rock N’ Roll Cab Express
Website
- Company: N.A. Williams Co.
- Entry: N.A. Williams Co.
Merchandising
- Company: EasyCare
- Entry: LAVO SAVY event at NADA
Special Promotion and/or Promotional Event
- Company: Traction Factory
- Entry: SFC 2018 | Music & Metal
Packaging
- Company: BBB Industries
- Entry: interactive label and packaging for Gold Premier brand
Social Media Campaign
- Federal-Mogul Motorparts
- Fel-Pro “100 Stories in 100 Hours”
Blog
- Company: GWC Warranty
- Entry: “Accelerate”
App for a Mobile Device
- Company: Federal-Mogul Motorparts
- Entry: Beck/Arnley “Check With Beck” mobile app
Use of Video – Technical
- Company: Continental Automotive Systems, Inc.
- Entry: VDO cooling fan assembly installation video
Use of Video – General Market/Special Interest
- Company: Federal-Mogul Motorparts
- Entry: MOOG “What’s in the Box” Social Videos
Best 360-Degree Marketing Campaign
- Company: MOTOR Information Systems
- Entry: MOTOR Tire Tech “360 Degree” campaign