$125,000 'Search for a Champion' Begins; Entries Now Being Accepted at www.AlwaysaChampion.com

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$125,000 ‘Search for a Champion’ Begins; Entries Now Being Accepted at www.AlwaysaChampion.com

Counterman Staff
By Counterman Staff
Published:
Federal-Mogul’s Iconic Champion brand to award 15 sponsorships to grassroots racers in asphalt, dirt, water/snow competition.

 

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SOUTHFIELD, Mich. — Grassroots racers in virtually any form of engine-driven competition can now submit their video entries into the Champion brand’s popular annual “Search for a Champion” contest, which will award $125,000 in 2014 sponsorships. Racers can enter the contest beginning today at www.AlwaysaChampion.com. Search for a Champion is sponsored by Federal-Mogul, manufacturer and marketer of Champion spark plugs and other “Performance Driven” products.

The 2014 contest will award 15 $5,000 Champion racing sponsorships and one $50,000 Search for a Champion grand-prize sponsorship. To enter the contest, racers must submit a 2-minute video that best demonstrates their commitment to winning a racing title with the support of the iconic Champion brand. The entry period continues through January 3, 2014. There is no cost to enter.

“Search for a Champion has become the unofficial start to the next season for thousands of talented grassroots drivers and teams,” said Jessica Wynn, digital marketing manager, Federal-Mogul Vehicle Components segment. “There’s a lot of money and prestige on the line – and for many racers, a Champion sponsorship could be the launching pad for a long and successful career in motorsports.”

Federal-Mogul will accept entries in three broad racing categories – Asphalt, Dirt and Water/Snow – covering everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition. The Champion community will vote for 15 finalists and $5,000 winners between January 6 and February 2. Voting for the $50,000 Search for a Champion grand prize will take place February 21 through March 23. The contest headquarters page at www.AlwaysaChampion.com includes helpful tips from past winners on how to maximize voter support through Facebook, Twitter, YouTube and other social media.

The first 250 racers who submit videos will receive a Champion “swag” bag, complete with a Search for a Champion decal and Champion hat and t-shirt.

For more information regarding Search for a Champion and “Performance Driven” Champion products, please visit www.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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