Aftermarket Auto Parts Alliance Hires Industry Veteran Mike Cole

Aftermarket Auto Parts Alliance Hires Industry Veteran Mike Cole

Cole named as the director of product and marketing at Alliance Parts Warehouse.


mike-cole-alliance-hireSAN ANTONIO — The Aftermarket Auto Parts Alliance has hired industry veteran Mike Cole as director of product and marketing at Alliance Parts Warehouse.

Cole has extensive experience in the aftermarket divided between the distribution and manufacturing sides of the business, and started in the automotive industry in vehicle service and repair. Most recently he served as Senior Merchandise Manager for Advance Auto Parts, with previous stints at Dana, CSK, and Blue Magic where he gained experience in Sales, Marketing and Category Management.

“Alliance Parts Warehouse holds a strategic significance to the Alliance’s future,” said Dan Rader, vice president of product and category management. “When we started the search for this position, it was imperative that we find someone that had global sourcing and category management experience intertwined with a strong understanding of sales and marketing. We are fortunate to have found someone who possesses all those qualities and more. We are confident that Mike will hit the ground running at Alliance Parts Warehouse and start contributing immediately.”

Headquartered in Little Rock, Ark., Alliance Parts Warehouse is a multi-purpose enterprise that services all Alliance members. The Alliance Parts Warehouse consolidates and distributes products from over 80 manufacturers, including exclusive Alliance brands like Perfect Stop, Parts Master, and Autobody Master, for weekly shipments to Alliance shareholders in the US, Canada, and Mexico.

You May Also Like

AAM Group Honors Top Suppliers, Contributors at Annual Meeting

Lippert accepted the Partnership Award for outstanding overall performance across all categories.

The AAM Group presented awards to eight supplier partners at its recent annual membership meeting held May 9-11 in Frisco, Texas. Highlighted by the Partnership and Group Impact Awards, the categories also included Data Quality, Fastest Growing, Manpower Excellence, Marketing Excellence, Product Innovation, Profit Generator and Shipping Excellence.

5 Tracks Vie for $50K in ‘Advance My Track Challenge’

Final round of voting took place May 9-15; track receiving most votes wins grand prize.

FleetPride Acquires Zender’s Truck & Equipment

This marks the company’s first service location on the West Coast.

Meet Niterra North America

NGK Spark Plugs USA transforms beyond spark plugs for a new era.

MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway  

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

Other Posts

GM Celebrates Automotive Technicians on Skilled Trades Day

The “Bring Us Your Talent” campaign features career stories from automotive technicians and students.

NAPA Auto Parts Parent GPC Reports Record Q1 Sales

Global sales for the Automotive Parts Group were $3.5 billion, up 7% over first-quarter 2022.

Dana, TruckPro Receive MEMA Channel Excellence Award

The companies worked together in the development of the Dana EZ-ID Tool for Spicer ReadyShaft.

Toyota on Path to Achieve 100% Renewable Energy

Toyota Motor North America is participating in DTE Energy’s MIGreenPower program.