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DEI Hires Mike Zenone As Inside Sales Supervisor And John Gabriel As DEI Powersports Division Manager

DEI announces two new supervisory positions. Former DEI employee Mike Zenone has been rehired as the company’s inside sales supervisor. John Gabriel has been hired as DEI’s powersports division manager.

Gabriel, Bendix Launch ‘Epic Garage Blowout’ Promotion

The promotion is open to all Gabriel and Bendix light-vehicle brake and ride-control consumers and service professionals in the United States.

Auto Care Association Announces Gabrielle Hopkins as Vice President, Federal Affairs

The new role will task Hopkins with identifying legislative initiatives for the association to pursue and recommending advocacy efforts on both Capitol Hill and with federal agencies.

Gabriel Ride Control Introduces 125 New Products

The company has added items to 11 different product lines for 62 different vehicle models.

Gabriel Introduces New Website Training Resources

An expansion of the Answerman Tech Line, the new training page includes videos, technical bulletins, online catalogs and FAQs for light- and heavy-duty vehicles.

Gabriel Unveils App For Testing Vehicle Suspension  

After downloading the app from the iTunes store, users simply add their vehicle by selecting the year, make, model and style from a dropdown menu and add information on the estimated shock/strut mileage and an identifying name for the vehicle.

Gabriel Announces Improved Misting Reduction Seal For Heavy-Duty Shocks

The enhanced seal will be available in the company’s FleetLine commercial truck, trailer and bus shocks and GasSLX adjustable shocks this fall, the company says.

Gabriel Announces Shock Madness Sales Event

Consumers who buy four qualifying Gabriel products during the Shock Madness event can receive a mail-in rebate for the purchase price of one of those products, up to $125.

Gabriel Introduces Answerman Advantage Rewards Program For Service Professionals

The Gabriel Answerman Advantage program is available to light vehicle shops and technicians in the U.S., and includes POS materials, Gabriel promotions, rewards and business tools.

Gabriel Introduces Rewards Program For Service Professionals

Included in the program will be a set of Gabriel-branded POP and POS materials for service professionals to use in the front and garage areas of their shops as well as selling tools to help make the sale. Technicians will be able to earn points on each sale of Gabriel shocks and redeem these points for rewards.