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A Key Recommendation for Spring Vehicle Maintenance After a Harsh Winter

Sponsored by FRAM

After the harsh temperatures of winter have taken their toll, spring vehicle maintenance requires checking all the right boxes to ensure dependability for everything from local errands to summer road trips. But before your customers drive off to the beach this summer, one of the key recommendations topping your list for spring maintenance must include sustaining oil quality.

This year’s extreme winter temperatures, combined with the ongoing challenges of oil thickness, place high demands on oil filtration. At just 20°F, most engine oils have a consistency similar to table syrup. As the seasons change, so do the demands on engine oil. To provide protection and to operate efficiently in spring and summer heat, oil conditions depend on quality oil filtration.

Because of the pandemic, this spring is especially critical for vehicle maintenance. In addition to the typical degradation brought on by extreme winter conditions, many of your customers have been working from home instead of making the daily commute to the office. They might not be aware that if a vehicle sits for longer than a month without being started for at least 10 minutes, parts will begin breaking down and oil quality will degrade. Not unlike a vehicle that has been overused, the unintended repercussions of inactivity can have an equally harmful impact on a vehicle.

With the potential for extreme spring and summer heat, and with National Car Care Month just around the bend, now is the time to make sure your customers are focusing on maintenance and ensuring dependability throughout the summer season. For customer engines that depend on either conventional or synthetic oil, Advance Auto Parts (AAP) offers exclusive FRAM® oil filters that will fit every vehicle need, and every budget: FRAM Titanium™, FRAM Force™, and FRAM Drive™.

FRAM Titanium

  • Proven protection for up to 20,000 miles*
  • Premium synthetic blend filter media provides over 99% dirt trapping efficiency**
  • FRAM Powerflow™ technology allows for efficient oil flow over the filter media
  • Perfect Seal™ Gasket gives extended durability and temperature protection
  • Total Grip™ textured surface for easy install and removal

FRAM Force

  • Proven protection for up to 15,000 miles†
  • Engineered for tough driving conditions, stop and go traffic, and hot and cold temperatures
  • Synthetic blend media provides 99% dirt holding capacity
  • Silicone anti-drainback valve helps ensure safe engine start up
  • Total Grip™ textured surface for easy install and removal

FRAM Drive

  • Proven engine protection up to 7,500 miles‡
  • Engineered for use with synthetic or conventional motor oil
  • Precision Relief Valve provides consistent oil flow, even in cold conditions
  • Nitrile Anti-Drainback Valve allows the filter to retain oil when vehicle is turned off
  • Designed for everyday drivers who perform oil changes at OE (original equipment) recommended intervals

From increased dirt-trapping and dirt-holding capacities to enhanced engine protection, this line of FRAM oil filters features multiple benefits that provide longer filter life and higher levels of protection for your customer’s engine.

While poor oil quality can cause irreversible damage to an engine, especially during the heat of spring and summer, it is a challenge that can be easily overcome by timely seasonal vehicle maintenance, which includes recommending the installation of a proven oil filter from FRAM.

FRAM® has been determined to develop high quality oil and air filters for years and has tested combinations of materials and components that will keep your car running cleaner for longer. Explore the benefits of all of the FRAM® oil, air, and cabin filters at fram.com.

*Proven protection up to 20,000 miles when used with an appropriate synthetic oil
**FRAM Group testing of average filter efficiency of 8A, 3387A and 4967 or equivalent FRAM Force models under ISO 4548-12 for particles greater than 20 microns
†Proven protection up to 15,000 miles when used with appropriate motor oil
‡Synthetic blend OE grade media provides engine protection for over 7,500 miles

This article was sponsored by FRAM.

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