The Automotive Aftermarket Industry Association (AAIA) has signed an agreement with IMR Inc. and The Martec Group to develop a new research study designed to measure the online retail market for sales of aftermarket parts and accessories.
While e-tailing is the fastest-growing retail sector in the automotive aftermarket, and becoming a significant revenue stream for auto parts sales, little solid data exists on the size and makeup of this channel, according to AAIA. This new project will serve as the foundation for the association to provide a unified estimate of online sales within the aftermarket.
“Our association is excited to work with IMR Inc. and The Martec Group on this exclusive groundbreaking research which is of critical importance to our members’ forecasting and strategic planning initiatives,” said Kathleen Schmatz, AAIA president and CEO.
AAIA says the results of this project will be used for four broad objectives:
•Provide a comprehensive sizing of the online retail parts sales market
•Understand trends in automotive parts e-tailing
•Set baseline to compare against future category growth
•Provide benchmarks for member companies to determine online share