AASA Launches Hub Bearings Quality Awareness Campaign

AASA Launches Hub Bearings Quality Awareness Campaign

The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts.

 

RESEARCH TRIANGLE PARK, N.C. – The Automotive Aftermarket Suppliers Association has launched a new marketing campaign as a part of its successful “Know Your Parts” program focused on the hub bearing category.

 

119396aasajpg_00000069188The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts. The campaign is funded and sponsored by AASA and member hub bearing suppliers SKF, Timken, NTN, Federal-Mogul (Moog), Schaeffler (FAG), and Brake Parts Inc. (Raybestos).

The new campaign, created by Montgomery Advertising, kicked off in October and will run for three months. It will be multi-channel with a dedicated micro website, print ads in targeted trade publications, digital banner ads, a fully mobile optimized site, a strong social component and major presence at AAPEX, the industry’s largest trade show.

The site features unique articles, graphics and videos as well as informative content from sponsor companies. All of the content educates the repair professional audience on the benefits of installing only quality hub bearings. Those benefits include durability, proper ABS function and elimination of noise and vibration in vehicle operation.

“Hub bearings is a logical place to start for our new category-specific strategic focus,” said Bill Hanvey, AASA vice president, programs and member services, “The benefit of installing a premium product may not be initially perceived; but in the long run a premium product would prove its value through longer service life and better performance to both the vehicle owner and the service technician.”

The “Know Your Parts” program, launched at AAPEX in 2009, has generated a good deal of awareness among repair professionals on the value of specifying and installing high quality premium parts on customers’ vehicles. KnowYourParts.com, the website for the campaign, receives thousands of repair professional visitors every month. It is an excellent platform from which to launch the new Hub and Wheel Bearing campaign, according to Hanvey.

“We’ve had success with the Know Your Parts campaign to date,” said Hanvey. “It is was time, however, for us to take the message to the next level and provide service providers and consumers alike a resource that provides the information they need to make an informed product decision”.

Along with the launch of the new hubs campaign, AASA refreshed and re-launched the Know Your Parts site. The refreshed site features a video player and will be mobile friendly. In addition, the association plans to increase the social marketing efforts for the program.

The new site for the Hub Bearings campaign can be accessed at http://www.knowyourparts.com/hubs.

AASA will showcase the new Know Your Parts hub bearing category campaign at its exhibit during the Automotive Aftermarket Products Expo (AAPEX), Tuesday, Nov. 5, through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas. The exhibit, located in Sands #34003, will feature campaign materials and demonstrations of the new dedicated micro website.

You May Also Like

Less Is More With Cordless Work Lights

There are huge safety and efficiency benefits of LED lights for your professional automotive service and repair customers.

In the case of cordless lights, there is a lot more, starting with more light! The light comes from Light Emitting Diode, or LED, technology. When they were first invented, LEDs were a revolutionary development of electrical science, affecting virtually every aspect of our lives.

Now LED lights are everywhere, and we’re all familiar with them, even in our homes, but the automotive industry has reaped the benefits as much as, if not more than, any other industry. Just like a diode, LEDs allow current flow in only one direction. When current, or electron flow occurs, photons are released.

Crow-Burlingame Names Richard Webster VP of Company Stores

Advancement shows company’s commitment to fostering internal talent and promoting professional growth.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

AACF Announces Inaugural AACF Humanitarian Award

Sponsored by NEXUS North America, award nominations will be accepted until Feb. 1, 2025.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.

Other Posts

HDA Truck Pride Recaps 2024 Annual Meeting

The HDA Truck Pride community celebrated a successful year, adding more than 130 new North American locations.

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.