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Advance Auto Parts, Bridgestone Partner On DieHard Rollout

Advance Auto Parts and Bridgestone Retail Operations (BSRO) announced a multi-year agreement in which BSRO will stock DieHard batteries in its more than 2,200 tire and vehicle service centers across the United States.


As part of the agreement, BSRO will carry and install the DieHard range of Silver, Gold, Platinum and Platinum AGM batteries. The systemwide stocking rollout was completed in July.

“Thousands of motorists trust their vehicles to Bridgestone technicians each day,” said Bob Cushing, Advance’s executive vice president, professional. “We’re proud that Bridgestone has entrusted Advance with its battery business through our iconic DieHard brand. On behalf of everyone at Advance, we look forward to partnering with Bridgestone and providing customers and their vehicles with the power, reliability and durability of DieHard batteries.”

BSRO operates under the brands Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works.

“We are proud to add the DieHard battery brand to the complete portfolio of best-in-class tire and automotive service products offered across our retail store network,” said Marko Ibrahim, president, Bridgestone Retail Operations. “Our customers trust us to help them get the most life out of their vehicle and this partnership with Advance further strengthens our ability to meet our customers’ needs with a brand we trust.”


Every DieHard battery purchased at a BSRO store comes with DieHard Assurance, which offers consumers free battery replacement and roadside assistance.

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