PITTSBURGH — Attendees of Advance Auto Parts Professional’s Creating Customers for Life Event got advice on forging great customer service, heard the latest about the company’s e-services and traded tips with fellow shop owners and technicians from around the region.

The event, held downtown Nov. 15-16 at the historic Omni William Penn Hotel, featured an inviting trade show floor with vendors who explained and demonstrated their latest products and services.

See a video from the event here.

Several educational sessions were held in rotation, and included:

•“Inspire Your Team” – Accelerate your success as a leader by increasing your personal credibility. Explore the four cores of credibility – integrity, intent, capability and results.

•“Serve Your Customers” – Create successful customer retention by learning techniques to drive customer loyalty and sales.

•“Increase Knowledge, Increase Business” – Increase customer engagement, drive loyalty, and attract new customers with Advance Shop Marketing powered by DriverSide. Plus, learn more about all the services Advance Auto Parts Professional offers to help you grow your business and increase shop productivity, including MotoLogic Repair & Diagnostics, eLearning, and ANYWHERECARE.

•“Grow your ‘Tune-Up’ Business, Presented by BWD” – As vehicles have changed, so has the way today’s vehicle owner perceives its required service and maintenance. Even such basic services as the tune-up have been revolutionized by changes in today’s vehicles. The session explored ways to ensure growth in your tune-up business and overall customer satisfaction.

As of Oct. 6, Advance operated 3,727 stores in 39 states, Puerto Rico and the Virgin Islands, according to the company.

Follow Advance at @AdvanceAuto and @AdvanceAutoPro on Twitter or visit www.advancepro2pro.com or www.advancecommercial.com.