Advance Auto Parts Rebrands eServices Unit As MOTOSHOP Technology Tools

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

Advance Auto Parts Rebrands eServices Unit As MOTOSHOP Technology Tools

Counterman Staff
By Counterman Staff
Published:
Innovative and shop-friendly tools help commercial customers manage and grow their business.

ROANOKE, Va. — Advance Auto Parts today announced it has rebranded the company’s eServices product portfolio. Effective immediately, Advance eServices will be known as MOTOSHOP Technology Tools. The brand change highlights Advance’s commitment to providing an innovative and shop-friendly customer experience through continued investment in product development, new technologies and customer service.

Related Articles

“Providing reliable and easy-to-use services is a major focus of how Advance seeks to partner above and beyond with our customers,” said Walter Scott, vice president of eCommerce and eServices for Advance Auto Parts. “The services available from MOTOSHOP Technology Tools will help a shop serve their customers better and manage their shop more efficiently, whether that’s through access to more comprehensive diagnostic information, the latest in interactive training platforms or a guaranteed shop marketing program. We want to help shops grow their business.”

MOTOSHOP Technology Tools includes MotoLOGIC Repair & Diagnostics, MotoREV Shop Marketing, MotoSKILL Shop Tech Training and the soon-to-launch MotoSHOP Shop Management System. With flexible product offerings, automotive shops can choose from all of the above services, or just those that meet their unique needs.

“Providing useful and highly effective services to our customers is a differentiating factor for Advance and a way we feel we can win right now in contrast to our competitors in the commercial space,” said John Hanighen, Vice President, Commercial Marketing. “The MOTOSHOP brand expands our service offering beyond Advance’s store footprint into new domestic and international markets.”

MotoLOGIC helps technicians complete jobs correctly the first time and turn bays faster by providing fast access to the highest-quality repair and diagnostics information. MotoLOGIC is Web-based and uses OE content for all major manufacturers and has coverage for 93 percent of the vehicles on the road today, providing color wiring diagrams when available. The industry-leading search engine delivers instant results based on virtually any criteria (sights, sounds, smells, codes, etc.) or make/model search terms.

MotoREV, formerly DriverSide, improves a shop’s brand awareness and helps a shop attract, retain and connect with more customers. MotoREV develops professional websites for shops and offers customer retention and reputation management services. The program automates personalized, shop-branded communications to customers based on vehicle information and drives positive online reviews for the shop. “The 5x Guarantee” promises a five dollar return for every one dollar spent on the Shop Marketing Program, or a shop’s next month with MotoREV is free.

MotoSKILL gives shop owners and employees access to the latest training they need to stay current with automotive industry developments. The platform is Web-based, allowing customers on-demand access to training videos at anytime, from any location. All content is provided through an industry-exclusive partnership with AVI OnDemand, a market leader for automotive repair training.

MotoSHOP Shop Management System (coming soon), simplifies the full shop experience by saving time with everyday shop operations such as invoicing and quoting. Benefits of MotoSHOP include an easy-to-use interface, touchscreen capabilities and the only truly integrated, real-time parts buying experience.

For more information on the tools available from MOTOSHOP Technology Tools, visit www.motoshop.com.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair