ADVICS won an Automotive Communications Award at AAPEX 2021 for “Best B2B Technical Article/Blog/Content Piece,” for its technical article titled “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.”
The award-winning article drove more website traffic than any other paid or organic source, achieving more than 55% of total website visits between October 2020 and August 2021. Additionally, the article had a bounce rate of only .06% – far lower than the industry-standard bounce-rate benchmark of 24% to 40%.
“As the leader in braking technology for the automotive aftermarket, we recognize the importance of providing quality technical resources to technicians and automotive repair professionals,” said Fumiko Higa-Bales, branding and supply chain manager, aftermarket. “We are proud to accept this award for our content that has not only helped to educate technicians, but has also achieved outstanding results for our brand in the way of SEO, website traffic, brand awareness and more.”
The results achieved by this article can be attributed to both the content resonating with the target audience and also the way it was optimized to serve ADVICS’ existing SEO strategy. Written using the analysis and findings from ongoing SEO-keyword research, this article achieved rankings on 26 tracked keywords, with 10 of those keywords ranking in first place.
The award winning article, featured in the “Technical Resources” section of the ADVICS website, was written and optimized by MBE Group, a full-service marketing communications agency based in Bloomfield Hills, Michigan.
The Automotive Communications Awards, presented by Women in Auto Care, acknowledge companies and agencies for their outstanding advertising, marketing and public relations efforts in the automotive aftermarket.