Aftermarket Auto Parts Alliance Annual Sales & Marketing Forum Focuses On A Changing World

Aftermarket Auto Parts Alliance Annual Sales & Marketing Forum Focuses On A Changing World

The Forum included meetings of the Alliance’s Sales & Marketing Committee along with its sub-committees: Branding, Programs & Promotions, Service Center and Education.

 

SAN ANTONIO, Texas – The Aftermarket Auto Parts Alliance held its annual Sales & Marketing Forum Sept. 10-12 at the Hyatt Regency Riverwalk in San Antonio. More than 70 marketing leaders representing more than 40 Alliance shareholders were on-hand for the event.

“The meeting featured a powerful lineup of presenters from both shareholders and staff. The interactive sessions covered the breadth of key issues facing Alliance businesses with a focus on taking the Group’s marketing efforts to the next level,” said Mauro Cifelli, the chairman of the Alliance Sales & Marketing Committee.

The Forum included meetings of the Alliance’s Sale & Marketing Committee along with its sub-committees: Branding, Programs & Promotions, Service Center and Education.

The main session featured presentations on emerging trends in mobile and digital marketing and the increasing significance of national accounts. Those presentations carried over into idea-generation sessions on improving the quality of service and the unitization of technology with service centers.

According to Cifelli, “We know the key to our next level of marketing will involve shareholders educating shareholders. Over and over again, we have learned that messages resonate better when shareholders are learning from their peers. We have over 70 evangelists within our member ranks.”

“It was a fantastic session,” said John Washbish, president and CEO of the Alliance. “I am continually impressed with the effort put forward by our committee structure. Time and again it has assured that our shareholders are not only up to speed on trends and issues within the greater aftermarket, but that they have specific tools to address them.”

You May Also Like

Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood

Photo caption: Bill Hanvey, president and CEO, Auto Care Association (pictured on the right), teaches an automotive aftermarket course during a recent visit to Northwood University in Midland, Michigan.

Leaders from the Auto Care Association recently visited Northwood University to meet with students enrolled in automotive aftermarket courses.

MEMA Aftermarket Suppliers Achieves UAF Gold Lifetime Trustee Status

The designation goes to “outstanding donors who significantly support the UAF’s mission.”

MEMA UAF Gold Lifetime Trustee
ASE Ed. Foundation, Auto Dealer Associations Tackle Tech Shortage

Three student competitions are currently scheduled for 2024, with more being planned.

ASE Education Foundation Auto Dealers
Northwood U Announces 2024 Class of 20 Under 40 Honorees

The program recognizes NU alumni who are ambitious professionals doing great things in their careers, organizations or communities.

Northwood University 20 Under 40
Two NexaMotion Units Expand Product Offerings, Open New Locations

Transtar Industries and C&M Auto Parts are expanding.

NexaMotion Expanding

Other Posts

GPC Reports 2023 Results, Announces Global Restructuring Program

The restructuring includes a voluntary retirement offer in the United States.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly