Aftermarket Auto Parts Alliance Pulls Off A 'Four-Peat' Win Of Polk Inventory Efficiency Award

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Aftermarket Auto Parts Alliance Pulls Off A ‘Four-Peat’ Win Of Polk Inventory Efficiency Award

In the world of sports, the word "dynasty" has come to equate the domination of a sports league over a significant period of time, especially winning multiple championships on a consecutive basis. The Aftermarket Auto Parts Alliance says it is working toward creating its own "dynasty" after winning the Polk Inventory Efficiency Award in the distribution category five out of the nine times it has been awarded.

Counterman Staff
By Counterman Staff
Published:

SAN ANTONIO – In the world of sports, the word “dynasty” has come to equate the domination of a sports league over a significant period of time, especially winning multiple championships on a consecutive basis.
 
The Aftermarket Auto Parts Alliance says it is working toward creating its own "dynasty" after winning the Polk Inventory Efficiency Award in the distribution category five out of the nine times it has been awarded. Moreover, with this year’s award being presented to member Auto-Wares, the Alliance has become a “four-peat” winner, earning the award for a fourth consecutive year.
 
“I know it is not an accident or even a lucky streak that the Alliance has reached this lofty milestone,” said John R. Washbish, president & CEO of the Alliance. “It is the result of years of investment in building an IT team at Alliance headquarters that is dedicated to a close working relationship with shareholders’ purchasing, logistics and inventory management personnel. Everyone is focused on the creative application of technology and building a winning chemistry that enables the group and its members to excel.”
 
“The key is collaboration between Alliance headquarters and Alliance shareholders coupled with our ongoing commitment to building solutions that make doing business with the Alliance easier,” said Dale Hopkins, vice president and CIO of the Alliance. “When you focus on what customers want, and make it easy for them to engage with you; they do. It’s really that simple.”
 
The Alliance’s current winning streak began with Auto Parts Headquarters receiving the Polk award in 2011. The Alliance Headquarters followed with a win in 2012. In 2013, Alliance member Performance Warehouse got the nod, followed by Auto-Wares this year. A video documenting the Alliance’s achievement can be viewed here or by navigating to https://www.youtube.com/watch?v=cTrr8z9yQMg.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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