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Aftermarket Auto Parts Alliance/Alliance Parts Warehouse Announces Key Employee Promotions

Dax Neal becomes warehouse operations manager and James “Coy” Peach is now director of continuous improvement/operations.


Dax Neal

SAN ANTONIO — Aftermarket Auto Parts Alliance and the Alliance Parts Warehouse has promoted Dax Neal to warehouse operations manager and James “Coy” Peach to director of continuous improvement/operations.


Neal previously held the positions of packaging manager and technology operations manager, implementing Epicor’s TPW and MAM Software’s auto part WMS systems at APW. Prior to joining Alliance Parts Warehouse, he worked in the real estate/mortgage industry.

“Service is our mission. I am tasked with providing the Alliance shareholders with service second to none through focus, innovation and execution, as well as supporting and leading the people who work in our APW warehouse operations,” said Neal.

James "Coy" Peach

James “Coy” Peach

“The combination of his past direct experience in operations, coupled with his recent experience managing the technology that drives our operation gives Dax the perfect background for his new role,” said Max Dull, APW’s VP and general manager. “We congratulate Dax on his new appointment and know that with his leadership we will continue to drive operational efficiencies through greater use of technology going forward.”

Dull continued, “Our operations team, previously lead by Coy, has laid out a master plan for continuous improvement focused on three areas, which include review of all warehouse processes, remapping of inventory locations for greater picking efficiencies and full implementation of scanning technology. With Dax Neal now looking after our daily operations, it will allow Coy to focus on implementation of the operations improvement master plan and ongoing continuous improvement actions, leveraging his many years of experience.”


“It’s my goal to help enhance existing programs and processes, improve effectiveness, foster a collaborative work environment and tap the expertise of employees,” said Peach.

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