Akebono Brake Corporation Kicks Off ‘The Hardware You Need, With The Brakes You Trust’ Campaign

Akebono Brake Kicks Off ‘The Hardware You Need, With The Brakes You Trust’ Campaign

The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

Akebono Brake Corp. is kicking off “The Hardware You Need, With The Brakes You Trust” campaign.

“In an effort to bring product awareness to the expanded product line,  that now includes over 400 part numbers with premium 301 stainless steel abutment hardware in the box.  Print and digital advertisements, literature, and give-a-ways all point to a new dedicated landing page that includes detailed information with part number tables for the changes that are taking place,” stated Edward Gerhardt, marketing & data services manager at Akebono.  “The information on our website talks specifically about the 192 numbers that were added last December and impacted by the transition.  The web-page and information contained within is designed to be usable for Akebono consumers at all levels; distributors, jobbers, professional installers, and even the do-it-yourselfers.”

It should be noted, Akebono is also planning to closely tie the campaign to AAPEX 2019, where they will be presenting on the main floor in booth #843. Highlights include, customized booth graphics, product displays, literature and a contest for qualified attendees.

“We welcome everyone in attendance, to stop by and check it all out; talk directly with Akebono engineers, product managers or sales personnel.  All eligible on-site participants that enter the contest will be given the opportunity to guess the quantity of premium 301 stainless steel pieces that are contained in the large on-floor display.  At least one grand prize of a $500 gift card (multiple correct answers or closest without going over ties will all get $500) will be given away, plus 25 runner-up prize packs that include a high-quality insulated mug and an assortment of Akebono branded swag,” said Gerhardt.

Additionally, all entrants will also be eligible to win a $500 gift card awarded by random drawing.

The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

For additional information, visit https://akebonobrakes.com/hardware.

You May Also Like

MEMA Names John Chalifoux Chief Sustainability Officer

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group.

MEMA, The Vehicle Suppliers Association, has named John Chalifoux as its chief sustainability officer and head of its newly launched Center for Sustainability.

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group. Most recently, Chalifoux was president and chief operating officer of MEMA’s Association for Sustainable Manufacturing (MERA).

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

MEMA Establishes Center for Sustainability

The mission of the new Sustainability Center is to serve MEMA members wherever they are in their sustainability journey.

MEMA Names Jackson Executive Director of Strategy and Research

He most recently was executive director of strategy and research for MEMA’s light-duty original equipment division. 

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

Other Posts

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.