Akebono Congratulates General Motors On 'North American Truck Of The Year' Award For Chevrolet Silverado

Akebono Congratulates General Motors On ‘North American Truck Of The Year’ Award For Chevrolet Silverado

Award-winning truck equipped with Akebono foundation brake components featuring performance improvements, company says.

 

FARMINGTON HILLS, Mich. — Akebono Brake Corp. congratulates General Motors on receiving the North American Truck of the Year award for the 2014 Chevrolet Silverado.The award-winning truck is equipped with foundation brake components provided by Akebono, which improve brake performance, extend rotor life and reduce noise and vibration.

“We congratulate the GM team on their tremendous victory with Silverado,” said Hadrian Rori, executive vice president, research and development, Akebono Brake Corp. “It is an honor for Akebono to team up with GM on this award-winning vehicle and contribute technology.”

Akebono collaborated with GM on the development of the Silverado’s foundation braking components, including calipers, rotors and brake pads. The rotors Akebono supplies to GM are produced using a ferritic nitro-carburizing process (FNC). The FNC process diffuses nitrogen and carbon into the ferrous rotor material, producing a very hard surface layer that reduces corrosion and wear over the life of the rotors. With the introduction of FNC rotors, Silverado customers will experience benchmark levels of low noise and vibration, and significantly improved rotor life.

The four-wheel-disc brakes on the truck also feature Akebono brake pads made of low-copper, non-asbestos friction material. This new friction material provides exemplary performance, long life and ultra-low noise and brake dust, according to Akebono.The low copper levels in the friction formulation meet future state-mandated restrictions on the use of copper, slated to go into effect in January 2021.

The Akebono brake components equipped on the Silverado are also featured on the new 2014 GMC Sierra. These components were developed in conjunction with GM at Akebono’s research and development facility in Farmington Hills, Mich., and are manufactured in the United States.

 

For more information, visit www.akebonobrakes.com.

You May Also Like

Raybestos Announces 2023 Racing Sponsorships

Raybestos will sponsor Sally McNulty and Team Infamous (driver Derek Madison) for the 2023 race season.

Raybestos has announced their sponsorship of Sally McNulty and Team Infamous (driver Derek Madison) for the 2023 race season. These teams race in the endurance and drift racing circuits.

“As a leading brake manufacturer, Raybestos is dedicated to innovation, precision and excellence,” the company said in a news release. “With over 60 years of experience in the racing world, Raybestos has a long heritage of excellence and recognition. Raybestos professional racing brake pads are engineered specifically for extreme performance conditions to get racers across the finish line.”

ASE Congratulates Inaugural President’s Club Honorees

The inaugural class will feature six of the most accomplished automotive service professionals in the industry.

Arnold Motor Celebrates Fundraising, Key Channel Partners

The company recognized PPG Industries as Vendor of the Year, and celebrated its fundraising for Tori’s Angels.

UAF Awards Scholarships for 2023-2024 Academic Year

Those awarded with scholarships will be attending a two-year or four-year college or university or an accredited automotive vocational program.

Lateiner: Diversity, Inclusion Needed to Stem Tech Shortage

The auto-industry influencer spoke at the ASE Education Foundation Instructor Training Conference.

Other Posts

UAF Welcomes GB Remanufacturing as Lifetime Trustee

Michael Kitching, president and CEO of GB Remanufacturing, will serve as the company’s representative on the UAF board of trustees.

Auto Value/Bumper to Bumper Announce Scholarship Winners

The recipients were selected from a competitive pool of student applicants from across North America.

Advance Shakes Up Executive Team, Launches Strategic Review

Former Home Depot exec Shane O’Kelly will take over as president and CEO effective Sept. 11.

Right to Repair: NHTSA Open to Short-Range Wireless Protocol

If the proposal sees the light of day, it would limit the scope of the Massachusetts data-access law.