Alliance 2013 Golf Tournament Raises More Than $55,000 For University Of The Aftermarket Foundation

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Alliance 2013 Golf Tournament Raises More Than $55,000 For University Of The Aftermarket Foundation

Counterman Staff
By Counterman Staff
Published:
At the recommendation of the Alliance’s Channel Partner Advisory Council (CPAC), the 2013 golf tournament at the Turnberry Isle in Aventura, Fla., was dedicated to the memory of Walter Spence and to raising funds to support the foundation.

 

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Pictured from left to right are: Fran Labun, DENSO; Doug Arnold, Dorman; Kirt Denman, Federal-Mogul; Jeff Blocher, WIX Filters; Mack Gregory, Peterson; Garey Lange, Standard Motor Products; Rob Larsen, Gates; Jay McCorry, Robert Bosch; Doug Kubinak, East Penn; Larry Friesner, Tenneco; Scott Street, Valvoline; and Doug Kaufman, Anchor Industries.
Pictured from left to right are: Fran Labun, DENSO; Doug Arnold, Dorman; Kirt Denman, Federal-Mogul; Jeff Blocher, WIX Filters; Mack Gregory, Peterson; Garey Lange, Standard Motor Products; Rob Larsen, Gates; Jay McCorry, Robert Bosch; Doug Kubinak, East Penn; Larry Friesner, Tenneco; Scott Street, Valvoline; and Doug Kaufman, Anchor Industries.

SAN ANTONIO — The 2013 Aftermarket Auto Parts Alliance annual golf tournament raised more than $55,000 for the University of the Aftermarket Foundation. At the recommendation of the Alliance’s Channel Partner Advisory Council (CPAC), the 2013 golf tournament at the Turnberry Isle in Aventura, Fla., was dedicated to the memory of Walter Spence and to raising funds to support the Foundation.

Spence made countless contributions to the improvement of the industry during his 40 years in the aftermarket.  He served on the Auto Value and Alliance boards for a total of 21 years, where he was a sitting board member at the time of his passing in April 2013. Spence also was a member of the Automotive Technology Advisory Committee at Chipola College in Marianna, Fla., where he contributed greatly to that program’s success.

“Walter would be pleased with the level of support on behalf of our vendor channel partners,” said John Washbish, president and CEO of the Alliance. “We are proud to make this donation to the University of the Aftermarket Foundation in his name, and extend our gratitude to all of the fine companies who donated to this great cause.”

The Alliance CPAC members include:
•Doug Arnold, Dorman
•Jeff Blocher, WIX Filters
•Kirt Denman, Federal-Mogul
•Larry Friesner, Tenneco
•Mack Gregory, Peterson
•Doug Kaufman, Anchor Industries
•Doug Kubinak, East Penn
•Fran Labun, DENSO
•Garey Lange, Standard Motor Products
•Rob Larsen, Gates
•Jay McCorry, Robert Bosch
•Scott Street, Valvoline

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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