Alliance Debuts Heavy-Duty Program At HDAW

Alliance Debuts Commercial-Vehicle/Heavy-Duty Program At HDAW

Alliance CVHD members go to market as Auto Value Truck Parts, Bumper to Bumper Truck Parts and All-Pro Truck Parts.

The Aftermarket Auto Parts Alliance debuted the Alliance Commercial Vehicle and Heavy-Duty program (CVHD) during Heavy-Duty Aftermarket Week (HDAW) Jan. 24-27 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

Alliance CVHD members go to market as Auto Value Truck Parts, Bumper to Bumper Truck Parts and All-Pro Truck Parts.

“With the existing distribution network of the Auto Value, Bumper to Bumper and All-Pro Truck Parts as well as the strength of partnerships with product manufacturers and channel partners, debuting an official program for our members as well as new distributors looking for new program group opportunities at HDAW made a lot of sense,” said John R. Washbish, president and CEO of the Alliance. “This was a great event for us to raise our flags, shake some hands, and continue to build these industry relations.”

The focus of the Alliance CVHD program starts with unparalleled technology with a suite of IT tools related to inventory analysis, category management, distribution efficiencies and e-commerce. Marketing and sales resources include the addition of Ron Fleischhacker, field sales manager – heavy duty, who offers decades of industry experience and training for sales teams.

National Auto Parts Warehouse, was one of the first to adopt the Auto Value Truck Parts brand across North America.

“NPW became involved in heavy-duty through acquisition back in 2017,” Said Chris Pacey, executive vice president and COO of NPW. “We really felt more comfortable with the Alliance establishing a heavy-duty program, which allows us the tools and category management needed to manage the heavy-duty lines. The integration of the heavy-duty programs into the Alliance brings the data forms all together in one location for our sales and product team members.” 

Those interested in more information or for specific program details and membership should contact Ron Fleischhacker at [email protected] or visit www.truckservicecenters.com

You May Also Like

APA Shops, Shareholders Enjoy ‘2024 SunSplash’ in Mexico

More than 400 shop owners, service technicians, APA shareholders and suppliers enjoyed the warm weather and the beautiful Pacific Ocean.

APA SunSplash

Automotive Parts Associates (APA) recently returned from its “2024 SunSplash” trip to Cabo San Lucas, Mexico.

From Jan. 19-23, more than 400 shop owners, service technicians, APA shareholders and suppliers enjoyed the warm weather and the beautiful Pacific Ocean.

SunSplash is an incentive program offered through Automotive Parts Associates. Shareholders inform APA of how many people they would like to bring and then offer these spots to their shop owners and service technicians as they see fit.

Federated Introduces ‘February Free-Fuel Fridays’

Each of the contest winners will receive a gift card to fill their tanks.

Federated Free Fuel Fridays
VIPAR Heavy Duty Sponsoring Northwood Students at HDAW 

The students will benefit from hands-on experience and an immersive deep-dive into the aftermarket.

VIPAR Heavy Duty
HDA Truck Pride Welcomes Superior Diesel

Superior Diesel has locations in Waterman and DeKalb, Illinois.

Superior Diesel
Federated to Sponsor DIRTcar Nationals, World of Outlaws in 2024

Federated also will sponsor the World of Outlaws work area and serve as a major associate sponsor on Shark Racing’s No. 1 World of Outlaws sprint car driven by Logan Schuchart.

federated dirt car nationals

Other Posts

Understanding the Advantages of Remanufactured Parts

The environmental benefits of remanufactured parts go hand in hand with the cost savings.

Remanufactured Parts
Selling Wheel Bearings and Hub Units to DIFM Customers

Using premium wheel bearings means fewer customer comebacks.

Wheel Bearings
Loaded Steering Knuckles Are a Time-Saving Solution

Any tool, part or installation technique that expedites the repair process is worth its weight in gold. 

Loaded Steering Knuckles
Registration Open for HDA Truck Pride Annual Meeting

The annual meeting is scheduled for April 17-20 at the Gaylord Texan Resort and Convention Center. 

HDA Truck Pride Gaylord