Alliance Partners With Dreyer & Reinbold Racing For Indy 500

Alliance Partners With Dreyer & Reinbold Racing For Indy 500

Auto Value and Bumper to Bumper delivered needed parts and supplies to the Dreyer & Reinbold race shop earlier this year.

Dreyer & Reinbold Racing announced a new “Official Auto Parts Supplier” partnership with the Aftermarket Auto Parts Alliance and its Auto Value and Bumper to Bumper brands. 

Auto Value and Bumper to Bumper delivered needed parts and supplies to the Dreyer & Reinbold race shop earlier this year, including Perfect Stopbrake cleaner and Parts Master parts cleaner, penetrating lubricant spray, degreaser and appearance chemicals, as the team prepared its cars, haulers, tools and equipment for the racing season.

Throughout this month’s Indianapolis 500 practice, qualifying and raceday, the Auto Value and Bumper to Bumperlogos will be featured on the nosecones of each of Dreyer & Reinbold Racing’s two NTT IndyCar Series entries. Young driver Sage Karam will be at controls of the No. 24 WIX Filters DRR Chevrolet, and veteran J.R. Hildebrand will pilot the No. 48 Salesforce.com DRR Chevrolet. Dreyer & Reinbold Racing has entered and qualified 40 cars in the Indy 500, dating back to 1999.

 “We are thrilled to announce the new Auto Value and Bumper To Bumper supply relationship with Dreyer & Reinbold Racing, and support the team’s efforts to go out and win this year’s Indianapolis 500,” said J.C. Washbish, vice president of sales and marketing for the Alliance. “Dreyer & Reinbold is a great match for the Alliance and our members, as Dennis Reinbold is a successful businessman, runs an independent team, is a true car enthusiast, and provides a first-class raceday experience for his partners.”

Though original plans to provide an Indy 500 race weekend VIP hospitality for its members, channel partners, customers and guests had to be modified due to challenges presented by the COVID-19 epidemic, the Alliance said it looks forward to revisiting those types of exclusive opportunities with the team for future events.

“We cannot thank the Alliance, Auto Value and Bumper to Bumper enough for its partnership and product support of Dreyer & Reinbold Racing this year, especially in context of the delays and challenges we’ve all faced during this race season,” said DRR team owner Dennis Reinbold. “We’re proud to be working with the parts and supplies that The Alliance has delivered to the shop, to help bring competitive Dreyer & Reinbold IndyCars to the track, and hopefully put one of them in victory lane on Aug. 23.”

The month’s first Indy 500 practice took place on Aug. 12, with a full schedule available on IMS.com. The 104th running of the Indy 500 will take place Sunday, Aug. 23, with national coverage beginning on NBC at 1 p.m. ET. Broadcast coverage of qualifications on Saturday, Aug. 15, begins on NBC at 3 p.m. ET., and broadcast coverage of Pole Day on NBC begins at 1 p.m. ET on Sunday, Aug. 16.

You May Also Like

AAM Group, Engine Parts Group Finalize New Partnership

AAM will assume various management and operations functions of Engine Parts Group and Engine Pro.

The AAM Group and Engine Parts Group Inc. made their new partnership official by signing the final contract in the EPGI booth at the recently concluded PRI trade show.

Signed by the organizations’ respective presidents, AAM’s Tim Odom and EPGI’s Jesse Jones, the contract authorizes AAM to assume operations and management responsibilities for the Engine Pro marketing program as well as operational oversight for the Engine Parts Group corporation. 

VIPAR Heavy Duty Continues Support of Wyakin Foundation

The Wyakin Foundation provides education, development and guidance for wounded and injured veterans.

Alliance Honors BBB As 2022 Channel Partner Of The Year

This is the second consecutive year BBB has received the award.

Alliance, Federated Announce Strategic Collaboration

The collaboration continues the consolidation of efforts that began with the formation of The Group in 2014.

Alliance Hosts Winter Shareholder Meeting In Miami

Nearly 500 Auto Value and Bumper to Bumper shareholders, as well as their valued channel partners, are in attendance.

Other Posts

The Group Launches Toys For Tots Campaign

The is the 11th consecutive year that The Group members are participating in the U.S. Marine Corps Reserves program.

Engine Parts Group Joins AAM Group

AAM will assume operations of the Engine Pro program and brand starting Jan. 1, 2023.

Bill Schlatterer Celebrates 50 Years With Crow-Burlingame

Schlatterer started with the company in 1972 as a delivery driver at the flagship store on 7th and Arch in Little Rock.

APA-TruStar Celebrates New Partnership At AWDA

More than 150 APA-TruStar shareholders, members, preferred suppliers and special guests were on hand.